Amended LT-2020-006 - Laserfiche WebLink

Home Browse Search

Response 1: ProjecVEvent Description * This project is designed to increase tourism, attendance, and historical a\ Ereness by continuing to apply new and exciting promotions through social media marketing and urebsite development regarding Kittitas County history. These funds will be used wisely to continue a successful marketing and advertislng campaign that v\€s unveiled in 2018 geared tovrard lourism and the primary mission of our Museum ihrough its events and activiiies. As a result of previous support through the Lodging Tax Grant, we have been able to fulfill expectations, increase attendance, and continue community outreach through adverlising and in-house activiiies. We introduced marketing in the Seattle-Tacoma and Po(land, Oregon, areas in 2018, reaching newaudiences for our events and aciivities. ln 2019, ue increased our demographics and frequency in advertising, which sawa direct result reflected in our attendance and in our guest log. ln 2020, \^,1e vvould like to eryand the frequency and reach of our campaign to reach newaudiences in the Greater Puget Sound area, which r,r,rculd bring day{rippers and overnight visitors into Kittitas County. Some of the funds will be utilized to inform individuals about our e*libits, including themes on uomen's history, historical anniversaries, geological events, and more. Many of these et'ribits should directly draw indivlduals interested in historical topics like Mt. St. Helens, the Suffrage Movement, and more. The eiribit schedule and general programming connect to the new programming, as these are activities ihat the Museum ah^€ys has happening. These events also tie to activities happening in the area, other area museums, historic sites, events, which all add erperience and eryloration of the community to a visit, and are rotated monthly. Funds will also be used to advertise our walking tours, lecture series, and special events, along wiih website updates for these events. 2500 character linit List of lntended Use of Funds* $1 0869.57 Online Advertising $1,630.43 Genesis Management Fee $2,500.00 Website Updates 2l Prolections of lncreased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Auay lrom their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more a\tuay from their place of residence or business for the day or staying overnight; 3. or from another country or state outside oflheir place of residence or business. You must provide the evidence utilized in determining your projections.