Amended LT-2020-021 - Laserfiche WebLink

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Response 1: ProjecVEvent Description * The Cle Elum Roundup Association presents a Professional Rodeo Couboy Association (PRCA) rodeo for 2 nights the last weekend in July annually. Extra events include mutton busting, kids boot race, kid's corral, Royalty meet & greet, and Grand Entry. A local band provides nrusic and dancing in the dirt after the rodeo each night next to the beer garden. A'Jumbo-tron" sits above the end of the arena to show the current events and advertising for the sponsors. Food vendors and vendors selling their raares round oui wlrat's available for the spectators. We target people who like anything "western", rodeos and those who want to learn about rodeo and to see "vrihat it is all about". We target audiences from over fifty miles away in all directions through social media, print advertising, radio advertising, posters and our Royalty as ambassadors wtro travel throughout the northuest including Washington, Oregon and ldaho. Specific target areas include Seattle-Tacoma, North Bend, lssaquah, Lacy, Tumuater, Vancouver, Wenaichee, Yakima, Central Washington, Moses Lake, Tri Cities, Evereti and Puyallup. 2500 character linit List of lntended Use of Funds* Radio marketing/advertising On-line marketing/advertising Direct mail marketin g/advertisin g Video marketing/advertising Print marketing/advertising Social Media marketing/advertising ln-person marketin g/advertising by Royalty 2l Projections of lncreased Tourism Please provide the folloWng estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Avray from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more a\ €y from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections, Response 2.'1 Projection *1. Away fromtheir $ace of residence or business and staying overnight in paid acconrrDdatiots; By targeting our marketing efforts in all media sources to people Wro live greater than 50 miles arrray rare will be able to increase our attendance and overnight accommodations. We will attract these spectators and contestants by: The WSHP has been our venue for the last six years and \ /e have repeat visitors because of the unique setting of our rodeo. Daniel Beard Rodeo/ Summit Pro Rodeo have followers wiro travel to the Roundup to raatch the stock. Randee Munns has follouiers near and far who travel to uatch his act. Molly Morrow, our official PRCA photographer, has notorietywith followers across the country. Our announcer, Cody Hodge, keeps the crorad engaged, enteriained and educates the spectators. The "jumbo-tron" (a.k.a. the BIG SCREEN) has been a huge hit for the last 2 years, not only for the spectators but all of our sponsors get their business names mentioned there. The rodeo itself is PRCA sanctioned and that in and of itself, draurs its owr crowd. Wiih the rodeo and the band playing aftervrards, our event lasts over 4 hours, which encourages people to stay overnight. 2500 character linit