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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />!\hat tods will you use to treasure yoirr event's inpact tltr tarrjsnf.) Hease be specific and provide exanples. <br />A. The Yakima River Canyon Bird Fest is a date specific event. <br />B. Pre-registration will be required for events, lectures, and fleld trips. We can track <br />attendee information this way through our online ticket sales. <br />ln addition, Yakima River Canyon Bird Fest headquarters will be located at Helen <br />McCabe Park and everyone aitending the event will be required to check in, <br />receive their event materials, and in this \ ay, v\re will be able to track attendees' <br />destinations and overnight stay statlstics. <br />We will conduct an in-person survey in 2020 in order to increase survey responses <br />and get dlrect overnight stay data. We have found that our online surveys are not <br />vrell-responded to (rrve believe that this is due to the older age of our event <br />attendees). <br />We are constantly refining our advertising methods. Our partnership with Living <br />Bird Maga2ne will begin earlier, and add print to their digital presence. They will, at <br />the conclusion of the publishinglfinancial cycle, provide the data wtrich will <br />demonstrate their effectiveness. <br />C. We have a link to the Chamber website, provide Chamber materials in the 'go <br />bags' for every participant, and provide the hotel regisiration widget on our fesfival <br />page. <br />ln 2020 we will strive to improve the eveni and Increase attendance through <br />appropriate adjustments to the information gathered. <br />Survey questions may include: <br />-Zip code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part of the eveni? <br />-What uould you change? <br />-What wruld you like to add? <br />-Did you think the eveni was irr,ell organized? <br />'Will you attend next year? <br />-Will you invite friends to attend with you? <br />-ls there a band you recommend that you r,rlrculd travel to see? <br />-Howdid you hear about this event? <br />-What is the best way for you to hear about events like this? <br />-Will you spend any extra leisure time exploring Ellensburg and <br />Kittitas County? <br />We will have a supply of helpful publications, maps, and event schedules provided <br />by the ChamberA/isitor Center that are included in our registration packets for <br />attendees. <br />2500 character linit <br />A. b your projecUevent year-round or is it seascxral or datespecific? <br />C Year Round f, Seasonal G Date Specific <br />Your selection here should be supported by the dates yo.r prwided above, in the Flcject or Fvent lnfornation section.