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Response 1; ProjecVEvent Description * The Cle Elum Roundup Associaiion presents a professional Rodeo Cowboy Association (PRCA) rodeo for 2 nights the last vrcekend in July annually. E)dra events include mutton busting, kids boot race, kid's corral, Royaliy meei & greet, and Grand Entry. A local band provides music and dancing in ihe dirt after the rodeo each night next to the beer garden. A'lumbo-tron" sits above the end of the arena to show the current events and advertising for the sponsors. Food vendors and vendors selling thelr wares round out what's available for the spectators. we target people who like anything "\^€stern", rodeos and those wtro riunt to learn about rodeo and to see "r,Mrat it is all aboui". We target audiences from over fifty miles auay in all directions through social media, print adveriising, radio advertising, posters and our Royaliy as ambassadors who travel throughout the northu/est including washington, oregon and ldaho. specific target areas include Seattle-Tacoma, Norlh Bend, lssaquah, Lacy, Tum\€ier, Vancouver, Wenatchee, Yakima, Central Washington, Moses Lake, Tri Cities, Everett and puyallup. 2500 character linit List of lntended Use of Funds * Radio marketing/advertisin g On-line marketing/advertising Direct mail marketing/advertising Video marketing/advertising Print marketing/advertisin g Social Media marketing/advertising ln-person marketing/advertislng by Royalty 2l Projections of lncreased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: '1. Avray from their place of residence or business and staying overnight in pald accommodations; 2. To a place fifty miles or more a!1ay from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections, Response 2.1..*Hrolectron 1. Away fromtheir place of residence or business and staying overnight in paid accorrrrodatiors; By targeting our markeiing efforts in aii media sources to people wiro live greater than 50 miles away we will be able to increase our attendance and overnight accommodations. we will attract these spectators and contestanis by: The wsHp has been our venue for the last six years and i,ve have repeat visitors because of the unique setting of our rodeo. Daniel Beard Rodeo/ Summit pro Rodeo have follovvers wtro travel to the Roundup to raatch the stock. Randee Munns has followers near and far vriro travel to uatch his act. Molly Morrow, our official pRCA photographer, has notoriety with followers across the country. Our announcer, cody Hodge, keeps the croud engaged, eniertained and educates the spectators. The 'lumbotron" (a.k.a. the BIG SCREEN) has been a huge hit for the last 2 years, not only for the spectators but all of our sponsors get their business names mentioned there. The rodeo itself is PRCA sanctioned and that in and of itself, drau,s its ovrin crovrd. with the rodeo and the band playing aftennerds, our event Iasts over 4 hours, which encourages people to stay overnighi. 2500 character linit