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LT-2020-016
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2020-01-21 10:00 AM - Commissioners' Agenda
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LT-2020-016
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Last modified
2/26/2020 9:24:53 AM
Creation date
2/26/2020 9:24:20 AM
Metadata
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />Wfial tods will you use to nEasure your evenfs inpact m tourjsrrl? Flease be specific and provide exan$es. <br />Measuring the impact our event has on tourism uses the following tools; ticket <br />sales, auction sales, sales by artists from their booths, surveys by artists, greeters <br />at the show and CWU tourism students. <br />For 2020 rare understand that all events using lodging taxfunds will be given a short <br />set of survey guestions created by the committee to be completed by visitors to <br />events. This survey v\as not available in 2019 and should lf ii is not being used this <br />year \ /e will continue with our questionnaire asking that they be completed and <br />retuned to a greeter for eniry in a drawing to be held on Sunday, need not be <br />present to win. <br />2500 character linit <br />A. ls your prcjecVevent year-round or is it seasonal or datsspecific? <br />(l Year Round C Seasonal G Date Specific <br />Ycur sejection here should be supponed by the dates ycxi providd above, in the Rcject or Frent lnfornstion section. <br />B. \Afiat strategies will you enploy to assure you are attracting tourists fromat least 50 niles away? <br />Over 7oo/o of our direct mail lists are addresses outside of Kittitas County and over <br />50 miles iravel disiance (one way). Our TV commercial covers areas in <br />Washington, Oregon and ldaho. Magazine ads, i.e.: Wesiern Art Collector, Art of <br />the West, True West are received directly from the publisher via subscription <br />mailings <br />2500 character linit <br />C What stiategies will you use to assist in narketing all of Kittttas ftunty as a lourist destinailon with y6atr <br />evenVproject f unding request? <br />We advertise locally following the seven day rule. The direct mailing we send <br />includes oiher things to do in Kittitas County such as golf, hiking, fishing, other <br />events during the year. Our rnebsite links to other organizations for further <br />information. The two logos, My.Ellensburg and Live Life in color logos are on all <br />our mailings, rack cards, TV commercial, neuspapers, magalne ads, online and <br />social media and vrebsite. <br />2500 characier linit <br />4lGollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?
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