LT-2020-004 - Laserfiche WebLink

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Response 1: The Horse Park's mission is to build, promote, operate and sustain the premier Project/Event destination for horse activities in the Pacific Northwest. Description * Our business development goals for 2020 are to (1) Maintain and grow our large annual events for hunter/jumper, eventing, reining reined cow horse and rodeo disciplines, (2) Promote our new covered arena that will open during the 2020 season and attract additional groups, disciplines and activities that requiring such a facility. (3) Continue to attract a wide variety of other english and western horse activities to fill out the calendar and maximize use of the facilities, including small -medium size shows, youth and adult camps and clinics, recreational/social outings, etc. The factors that most influence expansion of our support base are our abilities to: provide high quality facilities and services that meet diverse needs and expectations, increase awareness of the Park throughout the regional horse community, and ensure visitors enjoy their stay in the local area. Our total funding request for 2020 is $15,000 (the maximum allowed under the guidelines, which represents 10% of our total marketing budget, not operating budget) which will contribute to a very ambitious, multi -faceted marketing plan in 2020: 1. Develop and distribute up-to-date advertisements, promotional materials and progress reports, including time -elapsed footage of the covered arena being built and the completed structure. 2. Significantly upgrade website to integrate with handheld devices and introduction - of digital mapping capabilities and online processing of registrations, reservations, etc. 3. Develop and implement flexible temporary signage for the Park and surrounding trails system to improve way -finding, use of facilities and emergency response. 4. Revamp and reintroduce an incentive program with local businesses that will increase visitor traffic and business owners awareness of Park influence. 2500 character lirrit List of Intended Use of Funds* Promote new covered arena $7500 Upgrade website, mapping, online process $7500 Temp. signage around park and trails 0 Local business promo program 0 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.