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31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: What tools will you use to rreasure your event's impact on toarisrrf2 Rease be specific and provide exarrples. Measuring Results* The Park is seasonal and currently operates from April through September. Once the r_.nvered arena is open next year we expect to extend the season into November and open as soon as weather permits the following spring, perhaps as early as late February. Throughout the Park's season we will continue gathering zip codes and other individual details from Park users directly or from the event organizers about their participants. We expect our metrics to become even more complete and accurate as we mature and have staff on the property more consistently to monitor use and ensure proper completion of registration and survey paperwork. Response 3 A: Measuring Results* Response 3 B: Measuring Results* We have developed a set of questions to help us solicit input from event organizers about their groups and where they are staying overnight, where they purchase food/drinks or dine out, where they shop and other information that will inform us about their experience while visiting the Park and the local area. We have tried several ways to gather this information directly, but our ability to do so would require volunteer assistance as the Park's small staff is very busy during events. We have had very little luck getting information from hotels and restaurants about business from Park visitors. 2500 character lirrit A. Is your projectlevent year-round or is it seasonal or date -specific? r'- Year Round r Seasonal r, Date Specific Your selection here should be supported by the dates you provided above, in the R} ect or Event Inforrretion section. B. What strategies will you errploy to assure you are attracting tourists from at least 50 mines away? As long as we continue marketing to and attracting large and diverse events, we will be drawing heavily from people over 50 miles away since that is where the majority of competitive riders live. As we host more western disciplines we will bring in more local residents, however local users will remain a relatively small percentage of our overall users. 2500 character lirrit