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Response 1: The Downtown Cie Elum Association is a nonprofit organization that collectively Project/Event provides opportunities for local merchants to identify and produce special and retail Description * events that are aligned with revitalizing and increasing tourists to the downtown core of Cle Elum. Following the National Main Street Center Four Point Approach, the merchant community in Cie Elum is committed to grovang our city. Several successful projects such as; City Clean Up, Pioneer Day Village, Boo Elum and Christmas in Cie Elum have been launched and are gaining popularity with visitors to our area. Economically, during the late Spring and Summer season, retail revenue is strong. Winter and early Spring retail this past year was hard for many merchants and did cause closure of a couple businesses. Due to these closures and the renovation of other spaces, new retail opportunities are now available. These retail spaces are being actively looked at by new business owners and through expansion projects or second business ventures by existing business owners. The Cle Elum Downtown Association is working closely with existing merchants to develop a stronger calendar of retail events to increase tourism during each season; Spring, Summer, Fall and Winter. In doing so, CEDA is also networking wth local resorts, with equestrian and rodeo organizations, and sporting tournaments to identify activities which will have the opportunity to impact the retail income and tourism in downtown Cle Elum. Promoting Downtown continues to be a long-term goal, building partnership with merchants, local vendors and organizations to increase participation is an important part of achieving the goal of both promoting and encouraging tourism in Cie Elum. Expanding the reach of existing projects, to ensure that visitors lodging at local hotels and resorts, travelers along 1-90, people participating in major events in the area stop and shop will increase retail sales, year around. The outreach and marketing needed for special events and retail activities impacts the need for funding to support marketing, media and social media expenses that CEDA will need to produce and provide. 2500 character lirrit List of Intended Use of Funds* Online Marketing - multiple channels within Print Advertising Tv Advertising Radio Advertising Collaterial Development - town maps, guides Online Marketing Administration Venue Image - promo and branding Direct Mail Flyers / Posters 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.