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31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: What tools will you use to n2asure your event's irrpact on tourism,? Rease be specific and provide exarrples. Measuring Results* Our project is date- specific. We have chosen the weekend before 4th of July as our standard weekend for the event. We will continue to use a survey to capture data from our attendees to determine where they are coming from, and how they are hearing about the event. We will continue to maximize our efforts in our promotional marketing of the event by trying to reach far and wide to key areas. We Wil market/promote this event in stages by working with a digital marketing company in order to customize our target audience and expand our reach while focusing our efforts outside of Kittitas County. We will also be print, radio, print, and direct mailing promotional materials as well as registrations to invite previous registered attendees. We will continue to develop our relationships with local organizations, clubs, businesses, and include marketing materials on the different activities to enjoy while in Kittitas County. We will use our custom survey with Survey Monkey using specific questions about attendees plans while in Kittitas County. See below. 1.) Will you be enjoying any other activities while in Kittitas County? 2.) Will you return to Kittitas County to attend another event within the next year? 3.) How did you hear about ChillAxle? 4.) Was it your first time you attended an event in Kittitas County? 5.) Did you travel more than 50 miles away? or are you a resident? Zip code? 6.) Did you enjoy this event? 7.) Will you attend this event in the future? 8.) Will you be staying overnight? 9.) Did you pay for accommodations? 10.) How many people are in your party? We will offer incentives to people that complete the survey by entering them into a drawing for swag. 2500 character linit Response 3 A: A. Is your pro ect/event year-round or is it seasonal or date -specific? Measuring Results* r Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Project or Event Inforrration section.