LT-2020-014 - Laserfiche WebLink

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A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms_ B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: What tools will you use to rreasure your event's impact on tourisrn? Flease be specific and provide exarrples. Measuring Results* We will continue using the resourced from the Chamber of Commerce such as the Visitor's Guide, brochure rack sites to track the use of information, wwe wall create the relationship wwith the existing accommodations in the City of Kittitas to get the information to the guests that are staying at the establishment. We will hold town hall meetings and survey the businesses to see how the impact overall is measuring within their businesses. We will also have tracking measurements on the building permits, business licenses and other useful information from the City of Kittitas. 2500 character lirrit Response 3 A: Measuring Results* Response 3 B: A_ Is your project/event year-round or is it seasonal or date -specific? Cr Year Round C Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Project or Event Information section. B. what strategies will you employ to assure you are attracting tourists from at least 50 rriles away? Measuring Results* We will work with our current relationship with the Kittitas County Lodging tax to see if there is a way to have content on the county website to make sure that they have the most current offerings in the City of Kittitas. We %all also use our internal mechanisms to promote what is happening in the City of Kittitas and push the redevelopment opportunities to local business owners, investors, and fellow members. Currently the Chamber has a database of visitors over 5K, we will make sure that content is relevant and use tourism as an economic driver for the vacant building infill leads, we will also help with information about their events and make sure that their events are being shared in the larger market of 50 miles and further. We will utilize Google Analytics to understand where the traffic is coming from and break down to usable quantifiers. 2500 character limit Response 3 C: C what strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your Measuring Results* event/project funding request? By completing this Market assessment and Master plan, it will provide more opportunities the City of Kittitas to infill with business, redevelopment in vacant lands, etc. The Kittitas County Chamber of Commerce will continue to monitor activity through online activity and increases in traffic supported by Google Analytics and Facebook Insights. In addition, there will be information gathered at various events through surveys, registration forms, and zip code information that businesses can provide. The Chamber of Commerce will work with businesses on gathering data for business during relation to events. We will work with the Chamber Tourism Office and review the STAR reports to see if the peak accommodation demand correlates with events or activities in the downtown. Links to county -wade tourism websites will be included in the chamber's website. All development of town guides, maps will continue to promote upcoming events to increase the exposure and excitement around discovering and exploring in and around the City of Kittitas area. The Kittitas County Chamber of Commerce will continue to seek ways to cross - promote tourism through websites, Facebook and collaborative advertising. 4th of July Event, Trunk or Treat Event, Christmas in Kittitas, will continue to grow and expand as these events are cross -promoted through increased partnerships with; event planners, non -profits, and the City. 2500 character lint