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Response 2.2: 1. We underwrite radio programs that promote Jazz throughout the year and <br />Evidence* purchasing ads in the months prior to the festival, targeting our core audience and <br />blanketing most of the state. <br />2. We hope to refine our on-line newsletter (which is focused on past attendees) <br />3. We produce 7000 brochures and 250 posters that are distributed throughout the <br />State and mail information packets to Chambers of Commerces throughout in the <br />State. <br />4. We distribute at least 75 of our posters to locations throughout the state, 30 of <br />which go to wineries in Washington (many participate in the Wine tastings provided <br />by Gallery One and the Clymer Museum during the festival weekend). <br />5. We developed an on-line newsletter targeted to past attendees, to keep our <br />patrons engaged in what this year's festival will be offering as well as other events <br />in our area. <br />6. Through many of the on-line and social media ads we placed last year, we <br />received valuable demographic information. Combining this with the email <br />addresses from past ticket sales, we hope to direct market to this audience and <br />request feedback on their festival experiences. (Currently the list numbers 865 <br />email addresses) <br />2500 character linit <br />Response 2.3: 3. or from another country or state outside of their place of residence or business. <br />Projection * -- As our surveys have shown, past attendees to our festival have come from all <br />over the country and some from other parts of the world. We have established a <br />database of email contacts for these people. By developing an on-line newsletter <br />targeting these past attendees, we hope to keep our patrons engaged in what this <br />year's festival as well expose them other events happening in our area. <br />-- As mentioned above, we have a mailing list of over 1750 members, 36% (634) of <br />which have addresses outside of our county and which span across the United <br />states and British Columbia. The out of county addresses are all from past <br />attendees of the Festival who requested to be on the list. <br />2500 character limit <br />Response 2.3: -- Combining tickets sold through ShowClix,plus those sold through the KC <br />Evidence * Chamber of Commerce and at the Festival (...those that reported where they were <br />visiting from) the average was 7% of sales were to persons from out of State. <br />-- 17% of our current mailing list also resides out of WA State <br />-- In addition to a potential interactive component in our newsletter, we should be <br />able to mine information about those who accessed the email and where those <br />people reside. This should help us refine our focus. <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />