029-CAMAH - Laserfiche WebLink

Home Browse Search

Response 1: This proposal is on behalf of the Cascade Association of Museum and Historic sites Project/Event (CAMAH), a consortium of 25 institutions spanning the entirety of Kittitas county Description * (from Snoqualmie Pass to the Columbia River). In order to continue to play a meaningful role in the cultural and social life of Kittitas County visitors and residents, these institutions must raise awareness of the resources they offer. Yet many of these institutions are small-scale, with few or no paid staff. While a committed core of volunteers and staff maintain the day-to-day operations of these sites, as well as organize special programs and events, awareness campaigns can be prohibitive in terms of cost and time. CAMAH members have identified a need for synergistic marketing and promotional activities. The 25 member institutions of CAMAH will embark on a three-year awareness campaign for CAMAH members, including both online marketing (a social media campaign and website update) and on-site selfie stations that will draw visitors to CAMAH members' social media presence. CAMAH's website is in need of revision, in terms of both information (including directing visitors to affiliated social media interfaces) as well as style. And the social media campaign, the theme for which will be #kittcoadventure, will be reinforced through Facebook, instagram, and on-site selfie stations that will encourage visitors to post their photographs. Furthermore both the website and the social media campaign will not only bring awareness to these institutions, but also restaurants, shops, and accommodations that visitors may find nearby. Indeed, #kittcoadventure will encourage visitors to "make a day out of it," to eat, relax, shop, and learn about the art, culture, and history of Kittitas County. Through collaborating, these organizations will both harness and growtheir unique audiences to increase the draw to Kittitas County. 2500 character limt List of Intended Use of Funds* Website update Website maintenance Social media campaign Temporary selfie stations 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1: 1, Away from their place of residence or business and staying overnight in paid accormodations; Projection * We project that 2 out of 10 of these visits will stay away from their place of residence staying overnight in pd accommodations totalling 4316. The Dean Runyan Report estimate that visitors that stay overnight in paid accommodations spend $227 per person. If there are 4316 visits, the economic impact could be $979,732. 2500 character lirrit