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029-CAMAH
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2020-01-21 10:00 AM - Commissioners' Agenda
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029-CAMAH
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Last modified
1/16/2020 1:42:10 PM
Creation date
1/16/2020 1:40:54 PM
Metadata
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Template:
Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 3 B: B. VUlat strategies will you employ to assure you are attracting tourists fromat least 50 miles away? <br />Measuring Results* Every institution will employ their individual marketing strategies that will promote <br />their unique brand. As CAMAH, we will promote the cultural sector as a whole <br />through three main strategies; <br />Social Media strategies and promotion that include FaceBook and Instagram <br />advertising to draw interest website, use of Face Books events feature to create <br />and push out county wide events. <br />Replacement of a website that will be updated often with additional activities as the <br />information becomes available <br />The collective use of the hashtag #kittcoadventure that will be promoted through <br />the above online strategies and onsite "selfie stations" that will encourage visitors <br />to place themselves in a photo and share online <br />A Nielsen study from 2015 showed that two of the top four most -trusted sources of <br />advertising were people you know (through the selfie stations) and branded sites <br />(websites). These marketing strategies will rely on those tactics and also use <br />"micro -influencers" (people with a social media or local following) to promote the <br />content. Example, we could invite musician Mark Pickerel, Jane Orleman of Dick <br />and Jane's Spot and Greg Parker of Iron Horse Brewery to tour the selfie spots and <br />promote #kittcoadventure. <br />7.500 characterfrrit <br />Response 3 C: C. What strategies will you use to assist in marketing all of Kdtkas County as a tourist destination with your <br />Measuring Results* event/project funding request? <br />CAMAH will follow the guidelines and requirements for advertising expenditures of <br />Lodging Taxfunds when called for. <br />Logo recognition on web pages produced as a result of funding from lodging tax <br />Invite other cultural partners from the entire county to partner in #kittcoadventure <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />
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