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Response 2.1;We have purchased lodging for the entertainers and guest at the local hotel andEvidence*motels.Additionally,the festival attendees and vendors have reported that they are <br />staying in the local lodging facilities.We have confirmed with the event center <br />multiple overnight camping stays as well. <br />With information obtained from ticket sales we estimate 28%attendees were from <br />within Kittitas County and 72%outside of Kittitas County.Almost 60%of those <br />attending were traveling from 50 miles or more. <br />2500 character linit <br />Response 2.2:2.To a place fifty niles or rmre away fromtheir place of residence or business for the day or staying overnight; <br />Projection Spirit of the West Cowboy Gathering takes place in the off-season during the three <br />day weekend in February.With no other event of this kind happening at this time in <br />the area.Spirit of the West offers numerous events designed to increase the <br />attendance and the length of their stay.Our goal is to increase the tourism in <br />Kittitas County with ticketed concerts with well-known headliner entertainers,free <br />concerts with Regional and local entertainers,kid and family friendly events and <br />workshops and demonstrations and presentations.Visitors can enjoy affordable <br />entertainment and stay multiple night in Kittitas County. <br />2500 character lirrit <br />Response 2.2:Through ticketed concerts sales and attendees estimated at the free concerts andEvidence*events we have appro×imately 1800 visitors.Attendees at the free events such as <br />the free concerts over two days,two and half days of vendors booths,educational <br />workshops and presentations and demonstrations as well as the ranch roping <br />competition draws attendees,families contestants and vendors over the weekend. <br />2500 character linit <br />Response 2.3:3.or from another country or state outside of their place of residence or business. <br />Projection We have entertainers from Canada and Oregon,Idaho and Montana as well as <br />across Washington State performing at the Spirit of the West Cowboy Gathering. <br />Each of them have a following and they permute the event in their regional areas <br />and on their websites and social media..Each of the entertainers provide contacts <br />and suggestions of marketing opportunities in their region.We have a relationship <br />with Tommy Tucker at KLRC in Lewiston Idaho.Tommy promotes the Spirit of the <br />West Festival on his Radio show and reaching out to the Entertainers for interviews <br />as well.As the entertainers travel to other festivals they promote Spirit of the West <br />year round.Marketing efforts will be centered on Idaho,Oregon and Montana as <br />well as across Washington State.Dr.Nels Nelson in Pendleton Oregon promotes <br />our event in and around Pendleton.We are working with the Columbia Chapter of <br />the International Wesern Music Association for partnering marketing efforts. <br />As an off-season festival Spirit of the West promotes travel on the three day <br />weekend so visitors can come and e×perience Ellensburg and the Kittitas county. <br />2500 character lirrit <br />Response 2.3:With information obtained from ticket sales we estimate 28%attendees were fromEvidence*within Kittitas County and 72%outside of Kittitas County.Almost 60%of those <br />attending were traveling from 50 miles or more. <br />2500 character lirrit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away?