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Response 3 B:B.vaat strategies will you enploy to assure you are attracting tourists fromat least 50 niles away? <br />Measuring Results We will again use diverse marketing businesses to achieve widespread print, <br />digital,radio advertising targeted to our audience. <br />We will work closely again with Chinook Entertainment to schedule entertainment <br />that is coming from outside the immediate region AND has a following that will <br />travel.Bands with good market¡ng and loyal audience will be given preference over <br />others.(Assuming everything else-how they sound and what they cost-being <br />equal) <br />We have two local Kittitas County cider houses.Cideries with established clientele <br />and followers will have a higher priority than those with little or no marketing ability <br />or fan base.Having cideries from out of state proved to be problematic due to the <br />nature of WSLCB,but having vendors from Spokane,TriCities,the Olympic <br />Peninsula,and around the state will happen again. <br />Our partnership with Sip NorthWest and CiderCraft magazines targets a very wide <br />area (entire west coast)but the publications are selective as to audience.Their <br />subscribers are mostly in Washington,but are affluent tourists -craft beverage <br />tourists.Their print magazines are widely distributed,heavily along the I-5 corridor <br />from Portland to Bellingham,in high end hotels,restaurants,winerys,breweries, <br />etc.and their digital presence is far wider.Their goal is to sell the whole northwest <br />as a craft beverage vacation destination.They will provide data to us regarding <br />location of interested people (that click through to our website)at the conclusion of <br />this year's advertising plan. <br />Our radio buy with Northwest Public Broadcasting is successful.Again,more <br />complete data will be available after the 2019 event,though that is the source of <br />information which has led to several inquiries that turned to sales through our <br />website email. <br />2500 character lirrit <br />Response 3 C:C what strategies will you useto assist in rrarketing all of Kittitas County as a tourist destination wäh your <br />Measuring Results *event/project funding request? <br />On our website,we have links to booking our partner hotel,and booking lodging <br />through MyEllensburg.We also sell RV and camping on-site at the KVEC.Those <br />links are all framed with a "you should take extra time and take a look around <br />Kittitas County"message. <br />That message has been reiterated through facebook posts which lead to the <br />website lodging page and thus bookings. <br />The ultimate purpose of this fundraiser event is to benefit our capital campaign, <br />and get the Yakima Canyon Interpretive Center built. <br />That in itself is a big-picture,long-term tourist benefit. <br />We want people to take to heart the Kittitas Environmental Education Network <br />message,and become explorers of the Yakima Canyon,the Teanaway Community <br />Forest,the windfarm,Ginkgo state park,and all the rest.Our mission is to <br />"Connect Community to Nature",and create life-long learners.We support outdoor <br />recreation and education as a worthwhile experience in Kittitas County. <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration <br />If your organization collaborates or has created partnerships with other organizations,groups,or other <br />events,how is this accomplished?