My WebLink
|
Help
|
About
|
Sign Out
Home
Browse
Search
026-KEEN-Ciderfest
>
Meetings
>
2020
>
01. January
>
2020-01-21 10:00 AM - Commissioners' Agenda
>
026-KEEN-Ciderfest
Metadata
Thumbnails
Annotations
Entry Properties
Last modified
1/16/2020 1:41:16 PM
Creation date
1/16/2020 1:40:20 PM
Metadata
Fields
Template:
Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
There are no annotations on this page.
Document management portal powered by Laserfiche WebLink 9 © 1998-2015
Laserfiche.
All rights reserved.
/
34
PDF
Print
Pages to print
Enter page numbers and/or page ranges separated by commas. For example, 1,3,5-12.
After downloading, print the document using a PDF reader (e.g. Adobe Reader).
View images
View plain text
Response 3 B:B.vaat strategies will you enploy to assure you are attracting tourists fromat least 50 niles away? <br />Measuring Results We will again use diverse marketing businesses to achieve widespread print, <br />digital,radio advertising targeted to our audience. <br />We will work closely again with Chinook Entertainment to schedule entertainment <br />that is coming from outside the immediate region AND has a following that will <br />travel.Bands with good market¡ng and loyal audience will be given preference over <br />others.(Assuming everything else-how they sound and what they cost-being <br />equal) <br />We have two local Kittitas County cider houses.Cideries with established clientele <br />and followers will have a higher priority than those with little or no marketing ability <br />or fan base.Having cideries from out of state proved to be problematic due to the <br />nature of WSLCB,but having vendors from Spokane,TriCities,the Olympic <br />Peninsula,and around the state will happen again. <br />Our partnership with Sip NorthWest and CiderCraft magazines targets a very wide <br />area (entire west coast)but the publications are selective as to audience.Their <br />subscribers are mostly in Washington,but are affluent tourists -craft beverage <br />tourists.Their print magazines are widely distributed,heavily along the I-5 corridor <br />from Portland to Bellingham,in high end hotels,restaurants,winerys,breweries, <br />etc.and their digital presence is far wider.Their goal is to sell the whole northwest <br />as a craft beverage vacation destination.They will provide data to us regarding <br />location of interested people (that click through to our website)at the conclusion of <br />this year's advertising plan. <br />Our radio buy with Northwest Public Broadcasting is successful.Again,more <br />complete data will be available after the 2019 event,though that is the source of <br />information which has led to several inquiries that turned to sales through our <br />website email. <br />2500 character lirrit <br />Response 3 C:C what strategies will you useto assist in rrarketing all of Kittitas County as a tourist destination wäh your <br />Measuring Results *event/project funding request? <br />On our website,we have links to booking our partner hotel,and booking lodging <br />through MyEllensburg.We also sell RV and camping on-site at the KVEC.Those <br />links are all framed with a "you should take extra time and take a look around <br />Kittitas County"message. <br />That message has been reiterated through facebook posts which lead to the <br />website lodging page and thus bookings. <br />The ultimate purpose of this fundraiser event is to benefit our capital campaign, <br />and get the Yakima Canyon Interpretive Center built. <br />That in itself is a big-picture,long-term tourist benefit. <br />We want people to take to heart the Kittitas Environmental Education Network <br />message,and become explorers of the Yakima Canyon,the Teanaway Community <br />Forest,the windfarm,Ginkgo state park,and all the rest.Our mission is to <br />"Connect Community to Nature",and create life-long learners.We support outdoor <br />recreation and education as a worthwhile experience in Kittitas County. <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration <br />If your organization collaborates or has created partnerships with other organizations,groups,or other <br />events,how is this accomplished?
The URL can be used to link to this page
Your browser does not support the video tag.