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Kittitas County Historical Museum <br />114 E Third Ave <br />Ellensburg,WA 98926 <br />509.925.3778 <br />www.kchm.org <br />By continuing to build on a successful model,we plan to attract a new audience that has had an <br />increased interest in the Kittitas County Historical Museum,Ellensburg,and Kittitas County. <br />Through the months of June to August 2019,we have had a noticeable increase in visitors from <br />the Seattle-Tacoma area and the Portland area.Whether it was indicated in print or verbally, <br />we found that most of these visitors were day-trippers (~75%)with another destination,such as <br />Spokane or British Columbia.Others (~25%)were staying overnight in Ellensburg while <br />attending an event or activity and visiting the downtown.By advertising to these markets,we <br />are targeting a demographic already predisposed to visit the museum.These individuals are <br />already interested in history and are more apt to visit the museum and local attractions.By <br />producing the advertising,we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing,we can increase visits to the <br />museum,EIIensburg,and Kittitas County.By the increased attendance and gift shop sales,along <br />with possible museum memberships,this will provide further sustainability and allow for the <br />museum to host a wider array of events,public programming,classes and educational <br />opportunities,exhibits,and more,as well as draw many folks in from throughout the Pacific <br />Northwest.At present,we have had success in drawing visitors to our events from the Tri- <br />Cities,Renton,Spokane,northeastern Oregon (Umatilla area),and Wenatchee. <br />A TUVW <br />1 ALL CATEGORIES OF MUSEUM USE <br />Total by <br />2 2018 2019 Month Av <br />3 January 336 389 5458 287 <br />4 Fehmary 672 326 9014 474 <br />5 March 551 571 8109 427 <br />6 April 598 595 11648 613 <br />7 May 675 734 11884 094 <br />8 June 751 745 12193 610 <br />9 July 814 888 14929 746 <br />10 August 824 762 12263 613 <br />11 September 803 9727 512 <br />12 October 1441 15698 826 <br />13 November 476 8319 438 <br />14 December 360 7615 401 <br />15 Totais 'saoll solo|121847 6413 Fig.1 Snapshot of Museum Monthly Attendance <br />Count