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Response 3 B:B.v\hat strategies will you errpioy to assure you are attracting tourists fromat least 50 triles away? <br />Measuring Results We currently keep a daily count of visitors,and we compare the visitor count each <br />year to previous years to help give us an understanding of the success of our <br />campaigns and areas in need of improvement.The museum also has a register <br />book that shows the extent of our geographical draw and method of hearing about <br />us.We will contact those who leave their email addresses to complete a survey <br />relating to their recent visit.Information wll include whether they stayed overnight <br />and if so,where they stayed. <br />Our social media accounts and website also have options to track insights and <br />demographic data.By comparing information from past years to the present <br />campaign,it will give us an understanding of whether the campaign is working.In <br />reviewing the 2019 campaign,advertising the lecture series resulted in an increase <br />in attendance by 37%overall,and most had indicated they had learned about the <br />lecture online (through social media or the website).Of the increased numbers, <br />15%were from 50+miles. <br />Our website also collects information when individuals register for the walking tours. <br />We collect zip codes and email addresses,and send a survey upon the completion <br />of the event.The survey includes questions about their visit including where they <br />are from,if they stayed overnight in Kittitas County,and where they stayed. <br />By reviewing the data,we can ascertain that we are actively attracting tourists from <br />at least 50 miles away through our advertising. <br />2500 character lirrit