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Response 2.2:By reviewing our guest register and through verbal interaction with guests,we haveEvidence*found that 66%of our guests between January 1 and July 31,2019 (556 of 841)
<br />were from the 50+mile range.We have found with the 2019 offerings that more
<br />individuals will visit for a day-trip or overnight trip from the 50+mile distance.
<br />Additionally,our reach has been predominately to those outside of the 50+mile
<br />distance,with 44,548 of 63,141 total reached being from the 50+mile
<br />demographic.
<br />We have ascertained the data from our register book that indicates lecture
<br />attendees came from as far as the Tri-Cities,Issaquah,Longview,Moses Lake,
<br />and Portland,OR beyond those from Kittitas County.In most cases,most had
<br />heard about the lectures from social media marketing and promotion.
<br />We anticipate with more lectures we will have more guests from the 50+mile
<br />distance.Two of the 2020 presenters are known to drawattendees from the Tri-
<br />Cities,Northeast Oregon,and Spokane.With the planned promotions,we e×pect
<br />greater interest and visitation from the areas of Seattle-Tacoma,Portland,Oregon,
<br />and Eastern Washington.
<br />The walking tours have had registered guests from Hillhurst,Oak Harbor,Tacoma,
<br />Federal Way,Kennewick,Seattle,Everett,East Wenatchee,Sammamish,and Gig
<br />Harbor in Washington;Madison,South Dakota;and Honolulu,Hawaii.We expect
<br />that by expanding the types of tours,including a 21-and-over option,a living
<br />history cemetery tour,and event promotion with other local walking tours,the tour
<br />numbers will increase and drawfolks from more than 50 miles away.
<br />Additional events and activities,including new exhibits,have always proven to be of
<br />interest to those looking to day-trip or overnight in Ellensburg and Kittitas County.
<br />We are looking to promote exhibits between historical sites and museums in and
<br />throughout Ellensburg and Kittitas County as well as Central Washington.Exhibit
<br />plans currently include a great partnership in 2020 with the other museums and
<br />historic sites throughout Kittitas County.
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<br />Response 2.3:3.or fromanother country or state outside of their place of residence or business.
<br />Projection in 2018 and 2019,we increased the frequency of our advertising to the Portland,
<br />Oregon area along with that of the Seattle-Tacoma and Eastern Washington areas.
<br />While we plan to continue our advertising to these demographics through social
<br />media,we have found that the current advertising has drawn visitors from other
<br />states throughout the United States and those who are visiting from another
<br />country.
<br />Visitors from other states in the US make up a high percentage of our visitation.
<br />Often a visitor is driving across the country and stopping through Ellensburg and
<br />Kittitas County,and they will spend time in the community before continuing on
<br />their way.However,a few are directly connected to business or family within the
<br />area.
<br />According to our guest register,we have found that 556 out of 841 guests signing
<br />the guest register were from outside of the 50+mile basis.Of these,284 listed
<br />another state or country as their origin.As this number aligns with the data from
<br />2018,we anticipate that for 2020,it will remain the same or increase slightly as we
<br />plan to increase advertising to the Portland,Oregon area.
<br />We also anticipate that along with the expansion of our exhibits,events,and
<br />activities,more advertising will draw more individuals from outside of Washington
<br />State as well as internationally.
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