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3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3:What tools will you use to ræasure your evenfs iripact on tourisrn?Rease be specific and provide exartples. <br />Measuring Results Our project is date-specific.We have chosen the weekend before 4th of July as <br />our standard weekend for the event. <br />We will continue to use a survey to capture data from our attendees to determine <br />where they are coming from,and howthey are hearing about the event. <br />We will continue to maximize our efforts in our promotional marketing of the event <br />by trying to reach far and wide to key areas. <br />We will market/promote this event in stages by working with a digital marketing <br />company in order to customize our target audience and expand our reach while <br />focusing our efforts outside of Kittitas County.We will also be print,radio,print,and <br />direct mailing promotional materials as well as registrations to invite previous <br />registered attendees. <br />We will continue to develop our relationships with local organizations,clubs, <br />businesses,and include marketing materials on the different activities to enjoy <br />while in Kittitas County. <br />We will use our custom survey with Survey Monkey using specific questions about <br />attendees plans while in Kittitas County.See below <br />1.)Will you be enjoying any other activities while in Kittitas County? <br />2.)Will you return to Kittitas County to attend another event within the next year? <br />3.)How did you hear about ChillAxle? <br />4.)Was it your first time you attended an event in Kittitas County? <br />5.)Did you travel more than 50 miles away?or are you a resident?Zip code? <br />6.)Did you enjoy this event? <br />7.)Will you attend this event in the future? <br />8.)Will you be staying overnight? <br />9.)Did you pay for accommodations? <br />10.)Howmany people are in your party? <br />We will offer incentives to people that complete the survey by entering them into a <br />drawing for swag. <br />2500 character lirrit <br />Response 3 A:A.Is your projectievent year-round or is à seasonal or date-specWic? <br />Measuring Results C Year Round C Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above,in the Fioject or Event Inforrration section.