005-KVEC - Laserfiche WebLink

Home Browse Search

Response 2.2:2.To a place fifty triles or rmre away fromtheir place of residence or business for the day or staying ovemight, Projection Lodging tax funds w¡ll be spent on promotional advertising/marketing services & materials ($6,000),design and printing expenses for promotionallmarketing materials to include labor,paper,postage,staff time,and envelopes ($2,500) Operating expenses including dirt,gravel,labor,plywood,safety fencing,nails, spray paint,cones,etc.,($2,500),staff time to promote event,search for sponsors, and prepare for event ($1,500),professional service to reset our bloom pavilion footing to its original state ($1,000),professionai service to set up our indoor RC track ($1,000),Contingency ($500) We project that ChillAxle will bring 3500 people into Kittitas County with approximately 360 staying in overnight accommodations. We hope that people will continue to come from as far away as Canada,Yorba Linda California,Maple Valley,Ephrata,Tacoma,Toppenish,and Monroe. In 2019 our estimated attendance exceeded 2,500 people,and we project that this event will continue to grow next year (2020) We conducted a survey during our 2019 event that was completed by 130 people which was approximately 1/20th of the audience and registrants. We will market/promote this event in stages by working with a digital marketing company in order to customize our target audience and expand our reach.We will also be print,radio,print,and direct mailing promotional materials as well as registrations to invite previous registered attendees. The survey was given to 1/20th of the attendees so we will present our evidence using that formula. Of the 130 people surveyed: 18 indicated that they traveled more than SO miles away so approximately 360 people. 27 people skipped the question,so appro×imately 540 people. 55 said that they did not travel more than 50 miles away,so 1100 people. 2500 character lirrit