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Response 1:Gallery One requests funds to support the targeted marketing to arts audiences for <br />Project/Event our events and exhibits throughout 2020.Our methods will range from <br />Description*broadcasting to targeted capture. <br />Methods and strategies include: <br />1.Creative distribution tactics to arts organizations and publications around the <br />state that cater to arts audiences through methods such as logo placement,print <br />advertising,articles,and tabling opportunities.This bypasses the assumed <br />efficiency of social media and instead goes directly to the consumer AND <br />associates us with an already trusted brand (other arts organization). <br />2.Radio advertising <br />3.Support of exhibit expenses such as travel,lodging,and art delivery expense. <br />This is capturing the spheres of influence that artists have.By exhibiting artists <br />from the region we have new access to their existing audiences. <br />4.Lease and start up fees for an online integrated ticketing system and visitor <br />tracking program.Through the integration of an effective audience capture <br />platform,we will be able to target our message to audiences (through methods <br />such as zip codes,purchasing habits and time of year) <br />We have three tourism audiencelmarkets that we will target: <br />1.Our target audience is self-identified arts lovers,those that have a proven <br />propensity to attend art exhibits and events but are not aware of Gallery One."I <br />didn't know that there was an arts center in Ellensburg too,we should go check out <br />their studio tours!"We are targeting this audience through radio and creative <br />distribution tactics with arts organizations around the state. <br />2.Our secondary audience is those who have a proven propensity to suppod <br />specific artists,the cultural tourist."I heard this artist is showing at Gallery One,we <br />have to stop by and see their work."The cultural tourist according to the 2018 <br />Dean Runyan report averages $200/day in spending.We are targeting this <br />audience through creative tactics to arts orgs,our visitor tracking system and artist <br />engagement. <br />3.Our tertiary audience is comprised of those that are not traveling for specific arts <br />experiences but do see art as a value added experience."We love to taste wine <br />and I also heard that there are lots of galleries in Ellensburg."These are cultural <br />tourists that would likely listen to NWPB,attend an arts event with a friend or need <br />a secondary activity while their partner is fly-fishing or attending a sports game.We <br />reach these audiences through our tracking system and NWPB. <br />2500 character lirrit <br />List of Intended Use of Funds* <br />Marketing with arts organizations and publications <br />Radio advertising <br />Exhibit expense <br />Ticketing and visitor tracking subscription <br />2|Projections of Increased Tourisrn <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.