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Response 3 B:B.What strategies will you errpioy to assure you are attracting tourists fromat least 50 niles away? <br />Measuring Results Methods and strategies that pertain to the LTAC request for funds include: <br />1.Creative distribution tactics to arts organi2ations around the state that cater to <br />arts audiences through methods such as logo piacement,print advertising,and <br />tabling opportunities.This bypasses the assumed efficiency of social media and <br />instead goes directly to the consumer AND associates us with an already trusted <br />brand (other arts organization).Goal is to reach 25,000-30,000. <br />2.Radio advertising with NWPB to reach all target markets.Announcements heard <br />on both NPR &Classical Music and NPR News services <br />in Central Washington (zone 2)on 10 stations and translators, <br />announcements will also be heard in South Puget Sound on 2 stations. <br />Reaching approximately 80,000 weekly listeners. <br />3.Support of exhibit expenses such as travel,lodging,and art delivery expense. <br />This is capturing the spheres of influence that artists have.By exhibiting artists <br />from the region we have new access to their existing spheres of influence and <br />audiences.In addition,it gives us greater reach to artists who may need to be <br />compensated for their expenses.This is similar to contracting with a musician or <br />performer for an event.Of the approximate 250 artists we e×hibit a year,30%are <br />from out of the county.If there spheres of influence are approximated at 1000 <br />each,our audience is 30,000. <br />4.Lease and start up fees for an online integrated ticketing system and on site <br />visitor tracking program.Through the integration of an effective audience capture <br />platform,we will be able to target our message to audiences (through methods <br />such as zip code pulls,purchasing habits and time of year).Our hope is that by <br />using this method we will increase our understanding of both our regular visitors <br />and our newvisitors.Platforms like these are powerful tools for audience <br />evaluation and outreach.Currently we have 4500 in our database,we would <br />capture these as well as new visitors, <br />In addition,we will continue to post our content online to our 9,707 website visitors, <br />the 2,856 Facebook followers,and 936 instagram followers.We will share content <br />via Constant Contact to our 3,066 subscribers (recognized for our high open rates) <br />and our print newsletters to our current 538 members.In addition we also mali <br />exhibit and event postcards to sections of our mailing list (4408). <br />2500 character lirrit <br />Response 3 C:C ½hat strategies w ill you use to assist in nerketing all of Kittkas Œunly as a tourist destination with your <br />Measuring Results*event/projectfundingrequest? <br />1.Gallery One will followthe guidelines and requirements for advertising <br />e×penditures of Lodging Taxfunds. <br />2.Logo recognition on web pages produced as a result of funding from lodging tax <br />as well as www.gallery-one.org/visit-us/ <br />3.Invite partners from the entire county to partner in existing events such as Kittitas <br />County Open Studio Tours,Paint Ellensburg,Confab workshops,and calls for <br />artists. <br />4.Please see the extensive list of collaborations and partnerships with other <br />organizations which includes the use of our facility for major events (JIV,Brewfest), <br />co-promotion of activities and partnerships for 2020. <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration