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002- Gallery One
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2020
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01. January
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2020-01-21 10:00 AM - Commissioners' Agenda
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002- Gallery One
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Last modified
1/16/2020 1:37:11 PM
Creation date
1/16/2020 1:36:21 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 2.3:Evidence for all questions:Evidence*1.We add up each visit (taken at the front desk)to the gallery,our events,our <br />classes.This year,in 2019 we modestly project that will total 25,732 visits.We <br />apply a 8%increase for next year and get 27,276. <br />2.We reviewat our Facebook demographics and Google analytics to understand <br />where our visitors are from. <br />3.We review our membership addresses and all of our addresses and see where <br />they are from. <br />4.We compare the percentages of those from inside the county,out of the county, <br />and out of the state.The attachment shows those numbers. <br />5.We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of all traffic is 8% <br />Out of county average of all traffic is 32% <br />6.We multiply our projection of visits by these numbers.Our projection for 2019 is <br />27,276 <br />27,276 x.08=2182 Out of state visitors <br />27,276 x .32 <br />=8728 Out of county visitors <br />7.We make a modest assumption that 1 out of 30 of these visitors (out of state <br />plus out of county)will pay for lodging for an average of 2 nights.This totals 363. <br />Kittitas County Infrastructure plan survey stated that 39%of participants of their <br />survey stayed in paid lodging. <br />We have been using the same methodology since 2014. <br />2500 character linit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?
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