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Section 1. Branding <br />Exhibit "B" <br />Guidelines and Requirements for <br />Advertising Expenditures of Lodging Tax <br />EXHIBIT "B 11 <br />Contractors who have been approved to utilize grant awards for advertising expenditures must <br />incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism <br />information-(depending on where your event occurs) as follows: <br />A. Websites must include the County's and appropriate City's tourism website logo with an <br />operational link to the site. The logo must be displayed on the contractor's home page; it must <br />be sized no smaller than½ inch in height, and must allow easy recognition and legibility. <br />Contractors shall not change the logo(s) in color or appearance, and must provide a screen print <br />of the home page. <br />B. Print Advertising.and Online Ad~ertising of all types ( including but not limited to newspaper, <br />periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming <br />displays, etc.) Must include the County's and appropriate City's tourism website logo. The logo <br />must be sized no smaller than ½ inch in height, and must allow easy recognition and legibility. <br />Contractors shall not change the logo(s) in color or appearance. <br />C. Vi de·o Advertising of all types (including but not limited to television, on line, electronic kiosks, <br />motion billboards, etc.) must include the County's and appropriate City's tourism website logo. <br />The logo must be sized no smaller than ½ inch in height, to allow easy recognition and <br />legibility. Contractors shall not change the logo(s) in color or appearance. <br />All logos and website information may be obtained by contacting the Director of Tourism, Kittitas <br />County Chamber of Commerce or is available on the Consolidated Lodging Tax page within the County <br />website. <br />Section 2 . Advertising Reimbursements <br />Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere <br />to the following guidelines and requirements for each type of advertising media utilized. <br />A. Print Advertising: <br />1. Print advertising placed with any media provider which operates exclusively outside of <br />Kittitas County may be reimbursed at 100% of the cost, including any design costs. To <br />operate exclusively outside of Kittitas County, the provider must not be physically located in <br />the County and/or not distribute any media within the County. <br />2. Print advertising placed with any media provider which operates inside Kittitas County may <br />be reimbursed as follows: <br />a. For date-specific events, advertising the day of the event and up to 10 days prior to <br />the event may be reimbursed at 100% of the cost, including any design costs.