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EXHIBIT "B" <br />b. For seasonal or year-round events, or for date-specific events outside of the time- <br />frame in Section 2 A, (2)(a) above, advertising reimbursement requests must include a <br />statement from the media provider specifying the percentage distribution to areas <br />outside of Kittitas County. Reimbursements will be allowed for the amount distributed <br />outside of Kittitas County, including any design costs. <br />8 .. Television Advertising: <br />1. Television advertising placed with any media provider outside the Yakima/Kittitas OMA will <br />be reimbursed at 100% of the cost, including any production cost. (I.e. editing, ad creation) <br />2. Television advertising placed with any media provider inside the Yakima /Kittitas OMA will <br />be reimbursed as follows: <br />a. For date-specific events, advertising the day of the event and up to 7 days prior to the <br />event may be reimbursed at 100% of the cost, including any production costs. (i.e . <br />editing, ad creation.) <br />b. For seasonal or year-round events, or for date-specific events outside of the time- <br />frame in Section 2 B, 2{a) above, advertising may be reimbursed at the rate of 70% of <br />the total cost, including any production costs. (i.e. editing, ad creation) <br />C. On line Advertising : <br />1. Online advertising and promotion may be reimbursed at 100% of the cost, including any <br />production cost. (i.e. Search Engine Opt, Pay-Per-Click Advertising, Content Marketing, <br />Email Marketing, Social Media Marketing, Affiliate Marketing, Mobile Marketing, and Video <br />Marketing.) <br />2. Streamed media (radio, television, other) requests for reimbursement must include a <br />statement from the media provider specifying the percentage of recipients which are <br />outside of Kittitas County. Reimbursements will be allowed for the percentage distributed <br />outside of Kittitas County, including any production costs. <br />D. Direct Mail: <br />1. Direct mail advertising may be reimbursed at 100% of the cost, including any production <br />cost (i.e. design, ad creation), for each item mailed or shipped to a destination outside of <br />Kittitas County. In order to receive reimbursement, a list of the addresses and a signed <br />statement from the contractor that the list is accurate, or other proof of delivery, must be <br />provided along with other required documentation. <br />E. Flyers/Posters: <br />1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of <br />the cost, including any production cost. In order to receive reimbursement, a list of the <br />locations where flyers or posters were posted outside of Kittitas County, a signed statement <br />from the contractor that the list is accurate and a copy of the poster/flyer must be provided <br />along with other required documentation. <br />F. Radio Advertising: