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TABLE B <br />ADO - Performance Measures Tsr9 is <br />2019-2027 Biennium Grant Sc6in of Work <br />County: Klttltas <br />ADO Name: Weltas County Chamber of Commerce <br />FY20 - Fiscal Year 20 runs - (07/01/2019 - 06130/2020) <br />FY21 - Fiscal Year 24 runs - (07/01/2020 - 06/3012021) <br />1. RECRUITMENT& MARKETING ACTIVITIES <br />Recruitment & Marketing — Business attraction (recruitment and marketing) Is a means of oontributM to the economic <br />vitality of the community to enhance and dwff3iry the local tex base, to iricrease the number of fobs amiable to residents in <br />the community, and to improve the local quality of life. For communities to maintain and boost their economic vitality, they <br />must persuade businesses or investors to locate, expand or remain in the area rather than in a competing location, <br />Economic development marketing and attraction is not just selling business sites or attracting businesses, it is a means of <br />promoting the community as a viable location for economic activity. Marketing techniques to reach targeted audience and <br />attract potential investors could include advertising (e.g.,, electronic media, mailings, catalogs, magazine or crews Inserts or <br />supplements, directories, billboards. broadcasts (reft, television commercials, online advertwing)); publicity (a-g., press kits, <br />public official speeches, crews releases, public relations), promotional materials (e.g., trade exhibits, economic development <br />nawslelters, slWe and video presentations, brochures, fact books, webeites); direct mail (e g., letters, e-mail, postcards, <br />brochures); personal selling (e.g., trade fairs, trade shows, business envoys, events), email (e.g., electronic newsletters, <br />event invitations: announcements, links to your website for prospects); social media (e-g., Facebook Linkedln) <br />Performance Manure <br />Per[ormance <br />Targefs <br />Measure Targets <br />FY20 <br />FY21 <br />• Number of businesses contacts in&A d, site selector contacts <br />10 <br />15 <br />milliated and trade shows attended - Provide a target for FY20 <br />and FY21. <br />Definition, The contacts should be unique or first-time oontiscts <br />during the grant year. Follow-up or repeat conteds throughout the <br />year should not be included in the count Web site hits should not be <br />included in tine count <br />Performance Measure <br />T <br />*Flscal Year = FY Revised (05/28/19) <br />