LT-2019-027 KVEC Chillaxle - Laserfiche WebLink

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Response 2.2: Projection* 2.To a place fifty rriles or rrore away from their place of residence or business for the day or staying overnight; Lodging tax funds Ill/ill be spent on Promotional Advertising ($7500), design and printing expenses for promotional materials to include staff labor, paper , postage, and envelopes ($2500), Operating expenses including dirt, gravel, labor, safety fencing and materials, spray paint, pipe, nails, gravel, cones etc. ($2000). Contingency ($1500.00) We project that ChillAxle Ill/ill bring in 3375 people into Kittitas County approximately 420 people from more than 50 miles away from Kittitas County. We are hoping they Ill/ill come from as far away as Spokane, Seattle, Vancouver, Tri-Cities, Wenatchee, and Moses Lake. For a first year (2018) our estimated attendance exceeded 900 -1200 people in 2018. We project that this event Ill/ill triple next year (2019). We conducted two surveys during the course of our 2018 event sampling approximately 1120th of the audience and registrants. The survey was completed by 45 people, this was a small sampling of the actual attendance, (45 people surveyed* 1120th of estimated actual attendance= 1125 overall in 2018. I project that more then 3000 Ill/ill join us for the 2019 event on Saturday June 29th, 2019. We are hoping that this event can also encourage attendees to enjoy the Kittitas County Farmers Market, and possibly Roslyn Farmers Market so that they can make a vvt,ole weekend of Kittitas County. We Ill/ill market and promote this event to a 111/ider audience as well as print, radio, online, television, direct mailing, digital marketing, and poster promotional advertising in more locations and implemented in stages. With the data from the survey we can project that there Ill/ill be approximately 240 people staying overnight in Kittitas County. This is based on discussions 111/ith the RC Car racers, classic car show registrants, and audience members as well as the completed survey questionnaire. 2500 character linit