LT-2019-026 Thorp Mill Town - Laserfiche WebLink

Home Browse Search

I PROPOSAL FOR DIGIAL MARKETING SERVl·CES 1 OVERVIEW Swift Water Marketing is pleased to submit this proposal for digital marketing services to support Thorp Mill in achieving its goals of enhancing awareness of the mill as a destination and in doing so , bring more people to the county for extended stay recreation. OUR PROPOSAL Swift Water Marketing will work with the team at Thorp Mill to design a digital marketing strategy that will help to build awareness of the mill and its attractiveness as a local Kittitas County destination . The foundation of the strategy is well-designed, fully optimized website that will sever as the collection point for user interface with the goal of converting users to county and mill visitors. I will implement a variety of sub strategies such as email collection and marketing, social media, search engine optimization, and content marketing through a newsletter or blog. This proposal is for a 12-month contract to begin on a mutually accepted date. Project Deliverables Following is a complete list of all project deliverables: Website lnstagram page set up Email marketing set up Website maintenance Social media Replace the existing Website with a modern, optimized site through Squarespace one of the leaders in customizable Website solutions . The Website will serve as the foundation of the digital marketing strategy. Communicate analytics . lnstagram is quickly becoming the leader in social media platforms and I will incorporate lnstagram into our social plan along with Facebook (a currently used platfonn). Set up the Website to collect emails and establish a monthly content program for message delivery. Coordinate with team to ensure that the Website content is current. Includes monthly newsletter or blog posting . Coordinate with team to develop a monthly social strategy, implement strategy, and communicate analytics. ----------------