LT-2019-026 Thorp Mill Town - Laserfiche WebLink

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Prior Year Paid Overnight's Stay Response* Prior Year Paid Overnight Stay Data Our projections for the 2019 year are derived from the relationship between the requested additional dollars of advertising ($6300) and the resultant visitors per dollar of additional advertising. We used the visitors/dollar of advertising averaged across the last four years that we advertised broadly (2010-2013), rather than advertising specific events , as we did from 2014 to 2017. The resulting average value is 2.34. The calculations are presented in Table Below TABLE 5: Calculation of Visitor/Advertising Relationship 2010 2011 2012 2013 Annual Total Visits 3725 4320 5098 7315 Advert Budget $ 1384 2888 207 4 2575 Visits/$ Advert 2.69 1.50 2.45 2.73 2.34 Row Avg To err on the safe side, we use only 1 /3 of that 2.34 relationship. Therefore , if we are to increase our marketing by $6300 , we estimate that this will increase our visitations by: $6300 X2.34 X 1/3= 4914 Total Additional Visitors. Next .we also used the logbook's and surveys' values of 18% of total visitors IIYho noted that they did stay overnight. Unfortunately, we did not query as to wiether these guests stayed at paid accommodations or with local families . Therefore we assumed that 112th of the 18 % overnighters were in paid lodging. Therefore, 18% X 4914 X 1 /2 = 442 projected overnight individuals, or 176 room nights at 2.5 persons per room. Estimate for prior year: 2913 visitors X18% X 1/2 = 262 overnighting individuals, or 105 176 room nights at 2.5 persons per room. 2500 character lirrit In addition to field above, you rray upload the evidence to support the prior years' roorrlnight inforrration You 1rny upload up to tllree singl e pages (LS Letter), of inforrratiOll. ~ you a single rrulti-page docurrent , 017Jy the first three pages will be consid ered. The following fomats, will be accepted: JFG, FCf or 11FF Application Questions: Part 5 81 Funding .,,. Does your organization have, or have you applied for, grant funding from other sources? If not, w,y not? If yes, please list the funding you have for the project, including any volunteer and in-kind sources in Question 91 Project Budget Overview. Funding sources and amounts wiich have not yet been secured will be listed separately, in the field(s) directly below. Finally, IIYhat changes would occur if the project couldn't be funded? Other Funding* D::Jes your organization have, or have you appied for funding from other sources ? r Yes r. No