LT-2019-026 Thorp Mill Town - Laserfiche WebLink

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Response 3 B: Measuring Results* Response 3 C : Measuring Results * B. 11\hat strategies will you enploy to assure you are attracting tourists frcrn at least 50 mies away? As our marketing campaign is based in digital marketing, we will be able to use advertising tools on social media platforms that target advertisements to specific locations that are at least 50 miles a\/v'ay from the Thorp Mill. For example, within Facebook we can change the marketing radius to include more populated areas such as Seattle, Spokane, Issaquah, North Bend, Wenatchee, and the Tri-cities. 2500 character lirrit C. Wlat strategies will you use to assist in rrarketing all of Kittitas Ox.inly as a tourist destination w ·1tt1 your evenVproject funding request? While Thorp Mill is a valued heritage resource within our community, it is not a stand-alone destination. The presence of other museums and businesses (particularly services) are integral to the Thorp Mill's success as a cultural institution. Currently, we promote these organizations through our sizeable brochure display and direct recommendations. If we receive this funding, we will promote the events and pages of other institutions within our community, particularly those we collaborate with. We will include on the Thorp Mill's website-and in featured posts on the Thorp Mill Facebook page- information about nearby attractions, such as the Thorp Fruit Stand, as well as key services for visitors, such as restaurants and hotels v.ithin Ellensburg . We will also continue to use Facebook to co-promote events hosted by other cultural institutions, such as museums and galleries. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? ,..,, , __ ,,,