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Response 2.1 : <br />Projection* <br />Response 2.1 : <br />Evidence* <br />Response 2.2: <br />Projection* <br />Response 2.2: <br />Evidence* <br />Response 2 .3 : <br />Projection* <br />Response 2.3: <br />Evidence* <br />1. Away from their place of residence or business and staying overnight in paid accormodations; <br />We predict 56 people cou ld v isi t f rom 50 mi les a way or mo re fo r t h is eve nt. <br />25 00 ch aracter linit <br />According to a 2015 do\Nllto\Nll zip code survey, 28% of those surveyed were <br />visiting from outside their place of residence or business. (200 people x 28% = 56) <br />2500 cha racter linit <br />2. To a pl ace fifty ni les or rmr e away from the ir pl ace of residence or business for the day or staying overnig ht ; <br />W e predict 48 people cou ld visit from 50 mi les away o r mo re fo r this event. <br />2500 character linit <br />According to a 2015 downtown zip code survey, 24% of those surveyed were <br />visiting from 50 miles away or more. (200 people x 24% = 48) <br />2500 chara cter linit <br />3 or from another country or stale outside of their place of residence or business . <br />We predict that 22 people cou ld come from out of the state o r country for this <br />eve nt. <br />2500 character linil <br />According to a 2015 downtown zip code survey, 11 % of those surveyed were <br />visiting from outside the state or country. (200 people x 11 % = 22) <br />2500 character linil <br />Application Questions: Part 2 <br />31 Measuring Results <br />A <br />What tools \Nill you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follolNing information : <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms . <br />B. What strategies \Nill you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies \Nill you use to assist in marketing all of Kittitas County as a tourist destination INith your <br />event/project funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B : <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Wiat tools will yo u use lo rreasure your event's irrpact on tourism? Reas e be spec ific and provi de exarrples, <br />Zip code surveys \Nill be done as people are checking into the event asking 1M1ere <br />they are from and if they are staying overnight in paid accommodations. <br />2500 character linit <br />A Is your project/event year-round or is it seasonal or dale-specific? <br />r Ye a r Round r Se as o nal r. Date Sp ecific <br />Your selection here should be supported by the dates you provided above, in the A-oject or Bien! lnforrration section. <br />B Wiat strategi es will you errploy to ass ure you are attracting tourists fromat leas t 50 niles aw ay? <br />We \Nill target our online ads to reach communities like Seattle , Tacoma, <br />Wenatchee , Spokane, Tri-Cities, and Yakima . We \Nill work other media providers <br />such as radio and television to ensure our ads are reaching our desired <br />aud iences. We \Nill utilize Google analytics to understand 1M1ere the traffic on our <br />websites (ellensburgdowntown .org and buskersintheburg .org) is coming from . <br />2500 cha racter linit <br />C Wiat strategies will you use to assist in rrarketing all of Kittitas 0:Junty as a tourist destination with your <br />event/project fund ing request? <br />For ticket sales , we drive people to the Buskers in the Burg website as much as we <br />can. We \Nill place links on our website to the county tourism page. Th is \Nill allow <br />them to check out additional attractions IM'lile in the area. <br />2500 character linit