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Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />B. Wiat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? <br />With this program there wll be several strategies we wll employ to assure attracting <br />tourists: operational plans, considering the physical necessities of the operation, <br />such as location, facilities, and equipment. Also considering inventory, suppliers, <br />partnerships, staffing. Tourism is a service-oriented industry, dependent on the <br />ability to provide excellent service. Financial planning to ensure the businesses in <br />this program understand a lifestyle or gro\/\/lh businesses investment. We wll be <br />reviewng business goals and objectives; projecting sales, visitor segments, and <br />revenue streams. Marketing approach including the analysis of the market, trends, <br />competition and identification of visitor segment. It wll also highlight sales and <br />promotional strategy. <br />During the implementation, self-assessment checklists wll be provided so we can <br />continue the strategies throughout the program and after. <br />Businesses participating in the program wll be required to share before/after data <br />on their visitor-related business volume (most likely anonymously). After backing <br />out the yearly increase/decrease in overall tourism, any increase greater than that <br />average can be assumed to be a result (at least to a significant extent) of <br />participation in the program. For example, if a business sees a 10% increase in <br />tourist customers and the general tourism increase for the year is 7%, it can be <br />assumed that the 3% difference results in some significant part from participation in <br />the program. <br />2500 character lirrit <br />C Wiat strategies will you use to assist in rrarketing all of Kittitas O:Junty as a tourist destination with your <br />event/project funding request? <br />An important benefit of the program is the educational aspect for business owners, <br />who'll learn the county's tourism economy as well as its tourism attractions. For <br />example, a Roslyn business that participates wll also learn of Ellensburg event and <br />attractions. This information can then be conveyed to visitors by the business <br />(you're visiting Ellensburg? Be sure to visit the Historical Museum on Third <br />Avenue.) Businesses wll also learn of the county's substantial tourism resources <br />such as centralwashingtoncolor.com, myellensburg.com and discovercleelum.com. <br />In this way each participating business becomes a promoter of the broader tourism <br />economy. <br />Lastly, partnerships. Cooperative promotional efforts wll be reviewed in the <br />program. Involving specific complimentary tourism business and/or the <br />establishment of destination marketing for Central Washington in a whole. The <br />businesses wll benefit from the pooling of marketing resources, which allow.; the <br />packaging of tourism product experiences which appeal to our target market. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />A,