LT-2019-010 Spirit of the West - Laserfiche WebLink

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Response 3 B: Measuring Results * Response 3 C: Measuring Results * B 11\klat strategies will you errploy to assure you are attracting tourists from at least 50 rriles away? A marketing campaign will be geared towards reaching customers in Washington, Oregon, Idaho, and Utah. We wll use the online tracking to see the comparison of 1Nebsite visitations, ticket purchases, hotel booking, and other items to see the results of attracting them to our event. Radio ads wll help bring awareness to our event and provide a call to action to our 1Nebsite. At the time \Ne wll measure those results through 1Nebsite insights, online captured information and Google Analytics to review the results. We have partnered wth the Chamber of Commerce to distribute save the date cards, brochures, to visitors requesting information about Ellensburg and are interested in coming to the area. This also contributes to the increased awareness of our event. They provide a report of how many are distributed and where they 1Nere sent, wth the 50 miles or further highlighted. 2500 character lirrit C Wiat strategies will you use to assist in rrarketing all of Kittitas O:Junty as a tourist destination with your event/project funding request? The followng strategies are used by Spirit of the West to assist in marketing all of Kittitas County as a tourist destination: County branding logo is listed on our main page wth the clickable link and the my Ellensburg branding logo wth the clickable link. Our 1Nebsite includes a page listing for all lodging and food available int he Kittitas County area wth link to those businesses. Our event is back linked by myellensburg.com, centralwashingtoncolor.com, and Ellensburg Downtown association's 1Nebsite. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? A