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A Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms . <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results * <br />Response 3 C: <br />Measuring Results* <br />V\,hat tools will you use to rreasure your event's irrpact on tourism' Rease be specific and provide exarrples. <br />I. The majority of the marketing will be targeted to audiences 50 miles or more from <br />Kittitas County. To ensure that we are attracting a large audience from outside of <br />the county, as opposed to local attendance, we will track attendees with the official <br />surveys at the event to gain data on where they are traveling from, their plans on <br />lodging, and how they heard about the event, to better pin point what avenue of <br />marketing is best to reaching these audiences. We will also use data gained from <br />ticket purchases, social media clicks, and website clicks and navigation to gain data <br />about attendees and where they are traveling from. <br />2500 character linit <br />A. Is your project/event year-round or is it seasonal or date-specific? <br />r Year Round r Seasonal r-Date Specific <br />Your selection here should be supported by the dates you provided above, in the R-oject or EYent lnforrmtion section. <br />B V\,hat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? <br />II. Our strategies will be to use Online Marketing to include the following channels: <br />· Website Marketing <br />· Search Engine Optimization <br />· Pay-Per-Click Advertising <br />· Content Marketing <br />· Email Marketing <br />· Social Media Marketing <br />· Mobile Marketing <br />· Video Marketing <br />We also plan on selling a greater number of tickets online than in Kittitas County to <br />allow for those 50 miles or more away to purchase tickets easier. Through our <br />online marketing outlet we will target geographical areas such as Wenatchee, <br />Yakima, Tri-Cities, Puyallup, Tacoma, Auburn, Kent, Snoqualmie, and South Bend. <br />In addition, we will promote the event via radio on KXLE 10 days prior to the event. <br />2500 character linit <br />C IMlat strategies will you use to assist in rmrketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Ill. To assist in the marketing efforts of Kittitas County and Ellensburg, we will link all <br />our marketing to the Central Washington Color and MyEllensburg websites. If <br />funding is secured, we will create a website for the German Fest. We will include <br />MyEllensburg tourism logos on all webpages and link our page to the MyEllensburg <br />website. In addition, all print, radio, and digital advertising will include the <br />MyEllensburg tourism logo and name. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?