LT-2019-005 Kittitas Cty Historical Society

Home Browse Search

Response 3: Measuring Results* Response 3 A: Measuring Results* V\Alat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. The Kittitas County Historical Museum's project is year-round. We expect advertising to draw individuals to Kittitas County from western Washington, wth the targeted demographics of more than 50 miles, including those in the Seattle- Tacoma area, the Portland, Oregon region, and in Eastern Washington, the larger municipalities of Spokane and the Tri-Cities. We currently keep a daily count of visitors, and we compare the visitor count each year to previous years to help us measure the success of our campaigns and areas in need of improvement. The museum also has a register book that shows the extent of our geographical draw and method of hearing about us. See the attached two exhibit pages which show the daily count and register book. Our social media accounts and website also have options to track insights and demographic data. By comparing information from past years to the present campaign, it wll give us an understanding of whether the campaign is working. In reviewng the 2018 campaign, advertising of lectures resulted in a 48% increase in attendance, and most had indicated they had learned about the lecture online (through social media or the website). Our website also collects information when individuals register for the walking tours. We collect zip codes and email addresses, and send a survey upon the completion of the event. The survey includes questions about their visit including where they are from, if they stayed overnight in Kittitas County and where they stayed. Most of our events and activities partner wth organizations throughout Kittitas County. Each aspect wll direct individuals to partner organizations, like the Roslyn Museum, Roslyn Cemetery, Olmstead Place State Park, the Carpenter House Museum, and the Washington State Ski and Sno1MJoard Museum, or wll tie to local events and anniversary dates. These events wll help to draw visitors across Kittitas County making it more of a tourist destination instead of a stop along the way. 2500 character linit A. Is your project/event year-round or is it seasonal or date-specific? r-Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the R-oject or Bient lnfomation section .