LT-2019-002 WA Horse Park - Laserfiche WebLink

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Response 1: Project/Event Description* The Horse Park's mission is to build, promote, operate and sustain the premier destination for horse activities in the Pacific Northwest. Our business development goals for 2019 are to: (1) Maintain and grow our large annual events for hunter/jumper, eventing, reining, reined cow horse and rodeo disciplines, (2) Continue to attract a wide variety of other english and western horse activities including small-medium size shows, youth and adult camps and clinics, recreational/social outings, etc., and (3) Promote our plan to build a fifth (covered) arena that will attract additional groups and disciplines requiring such a facility. The factors that most influence expansion of our support base are our abilities to: provide high quality service and facilities that serve diverse needs, increase awareness of the Park throughout the regional horse community, and ensure visitors enjoy their stay in the local area. Our total funding request for 2019 is $35,000 which will enable us to execute a multi-faceted marketing plan that includes some major new initiatives: 1. Significant upgrade of website to integrate with social media and make it easier to provide and find information -$4,500 2. Addition of shopping cart capabilities online and onsite to facilitate event registration, ticket sales, credit/debit card transactions, and expand range of goods and services offered -$3,500 3. On-going management of Facebook and lnstagram accounts with greater development and use of video and photo content, possibly including drone footage of layout and facilities -$3,000 4. Development and distribution of up-to-date promotional brochure and progress reports, especially reporting on covered arena construction -$8,000 5. Print advertising and infomercials in newspapers, horse industry publications, visitor guides, etc. -$4,500 6. Develop, design and implement comprehensive signage program for the Park and surrounding trails system to improve way-finding, use of facilities and emergency response -$8,500 7. Revamp and reintroduce an incentive program with local businesses that will increase visitor traffic and business owners awareness of Park influence -$3,000 Total Grant Request $35,000 2500 character linit List of Intended Use of Funds* 1 . Website $4,500 2. Shopping Cart $3,500 3. Social Media $3,000 4.Brochure/Progress Reports $8,000