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LT-2019-004 Disney Institute
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02. February
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2019-02-19 10:00 AM - Commissioners' Agenda
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LT-2019-004 Disney Institute
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Last modified
8/1/2019 11:36:30 AM
Creation date
8/1/2019 11:35:34 AM
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Meeting
Date
2/19/2019
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Alpha Order
s
Item
Request to Approve the 2019 Lodging Tax Grant Agreements for Special Events and Projects
Order
19
Placement
Consent Agenda
Row ID
51515
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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results * <br />\/\,hat tools will you use to rrnasure your event's irrpact on tourism? Rease be specific and provide exarrples. <br />Will have wonderful resources from Disney Institute for a follow-up survey of the <br />registrations and attendees. We will also use the information from our online <br />registration platform. This information will provide specifics to the registered <br />attendees. <br />Additionally, we will track and maintain the promotions side to see if we have <br />interest from our promotions in order to determine if we should offer these courses <br />annually or if we should provide more than once a year. We will do this by meta <br />codes on our social media advertising, our pay-per-click advertising, and google <br />analytics or insights of our website advertising. <br />Being a date-specific activity we will be able to review the time of year, if it worked <br />or didn't work. If the travel was effected by nature. <br />2500 character lirrit <br />A Is your project/event year-round or is it seasonal or date-specific? <br />r Year Round r Seasonal r-Date Specific <br />Your selection here should be supported by the dates you provided above, in the R-oject or EYent lnforrmtion section , <br />B \/\,ha\ strategies will you errploy to assure you are attracting tourists from at least 50 rriles away? <br />We will use the marketing materials that are provided by Disney Institute; we will <br />also use Online Marketing to ensure 50 miles away promotions. We will also be <br />purchasing a leads list in order to send the above mentioned marketing materials <br />to those companies that require the accredited courses. We will also be providing <br />office and business visitations with the region to influence their attendance to the <br />course. <br />2500 character lirrit <br />C \/\,hat strategies will you use to assist in rmrketing all of Kittitas County as a tourist destination w rth your <br />event/project funding request? <br />We will back link the county website for more things to do while in the area. We will <br />also have a full list of accommodations to the registrants for the trip planning. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration* <br />51 Future Plans <br />We have created a partnership with Central Washington University for the location <br />of the course and they will be providing the meals during the event. We have also <br />started the collaboration of financial institutes, real estate firms, and lending <br />partners. We are restricted by Disney as who we can collaborate with as it is in the <br />agreement for the course. <br />2500 character lirrit <br />Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket <br />sales, event sponsors, and other cost-recovery models. <br />Future Plans* If this inaugural event is successful we anticipate in continuing Annually especially <br />because of the importance of both Professional and Business Development. We <br />will continue to work with Disney Institute to gather more event sponsors (if <br />approved), we will track the registrations and the possible feedback from our <br />survey in order to accommodate future events like this one. <br />2500 character lirrit <br />Application Questions: Part 4
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