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Response 1: <br />Project/Event <br />Description* <br />Gallery One requests funds to support targeted marketing to arts friendly <br />audiences of our events and exhibits throughout 2019. The marketing strategies <br />use psychographic segmentation and collaborative marketing techniques. <br />Audience/market: <br />1. Our target audience is comprised of self-identified arts lovers. They go to arts <br />events such as the theater and music productions, they purchase art at auctions <br />and visit other galleries. We know this because they have either visited Gallery <br />One in the past (and we have captured their mailing address) or are attending an <br />arts related event in other cities. This audience we are targeting through methods <br />one and tlMl -print advertising Vvith other cultural organizations around the state <br />and through Gallery One printed material distribution via mail. <br />Our secondary audience is the cultural tourist. It is generally agreed that cultural <br />tourists spend substantially more than standard tourists do. According to an <br />Americans for the Arts report, "cultural travelers-both domestic and international - <br />are ideal tourists. They spend more and stay longer". This is a subset of our <br />primary market. They are arts lovers but we have not met them yet. This audience <br />we are targeting through methods one, three and four-print advertising, Google <br />Ads and NWPB. 83% of listeners take action in response to an NPR sponsorship <br />announcement. <br />Our tertiary audience includes those who might visit Ellensburg for other reasons <br />(other events and conferences) who also have an interest in the arts. As indicated <br />in visitor interactions, we believe we have value added benefit to those visiting for <br />other primary reasons, i.e parents visiting students at CWU. This audience we are <br />targeting through methods one and four NWPB and Google Ads. <br />Strategy: Our strategy is five-fold: 1) Print advertising Vvith other arts organizations <br />around the state that cater to arts audiences; 2) Expansion of distribution of <br />Gallery One produced print materials to addresses outside of 50 mile radius.; 3) <br />continue NWPB advertising; 4) Google Ads; 5) Artists expenses to bring artlMlrk to <br />Gallery One. <br />2500 character linit <br />List of Intended Use of Funds* <br />Print advertisements Vvith other cultural orgnaizations <br />and publications <br />Mailing distribution of Gallery One materials to out of <br />town constituent addresses <br />NWPB advertising <br />Google Ads <br />Artist expenses for travel, lodging and art delivery <br />21 Projections of Increased Tourism <br />Please provide the folloVving estimates of how any money received Vvill result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.