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Response 3 B: <br />Measuring Results * <br />Response 3 C: <br />Measuring Results * <br />B. Wiat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? <br />Lodging Tax Funds Use <br />Our strategy is five -fold: 1) Print advertising Vllith other arts organizations around <br />the state that cater to arts audiences; 2) Expansion of distribution of Gallery One <br />produced print materials to addresses outside of 50 mile radius.; 3) continue NWPB <br />advertising; 4) Google Ads; 5) Exhibit artists from outside of the area draVlling them <br />and their audiences <br />1. Print advertisement -$6,000 <br />Advertise at other arts events such as Artist Trust auction, Museum of NW Art in <br />LaConner, Art at Work in Tacoma, Bellevue Arts Museum. These opportunities are <br />very low entry and give direct exposure to self selected arts audiences. <br />2. Print Material Distribution-$2,000 <br />Expansion of Gallery One printed materials to the 1462 addresses on mailing list <br />outside of the county. Estimated $250/ mailing x 8 mailings to signature events and <br />quarterly newsletters <br />3. Radio Advertisements -$5,000 <br />-Continue radio advertising stateVllide to reflect the demographic of our exhibiting <br />artists. The NPR Listener is 2.5-3 times more likely to attend an art gallery or art <br />show than the average radio listener. TIMJ thirds of listeners are between ages 35- <br />64. NPR Listeners have a median household income of $92,900; US average is <br />$59,400. <br />4. Google Ads -$2,000 <br />-With an increase of online traffic and annual traffic of 17,038 we think there is <br />potential to increase our audience. <br />5. Exhibition Support -$5,000 <br />Experience shows us that when we exhibit artists from outside communities (such <br />as Tri-Cities, Montana and Seattle), it draws their audiences as well. In order to <br />draw more popular artists and create a more diverse exhibition calendar, we seek <br />funding to support the transportation of art1MJrk and the artists' stays. <br />Examples for 2019 include: <br />-The 20th Anniversary of Paint Ellensburg <br />-Artist expenses for exhibits <br />General Marketing in Addition to Lodging Tax Funds Use <br />In addition to the above strategy, Gallery One also uses our website, social media <br />and other print materials to market our programs. We have an email list of 2,843 <br />and we have All-Star status because of our open rate. We have a general <br />advertising budget of $3,000 and then each event has it's own budget that includes <br />marketing or advertising included in it's individual budget. <br />2500 character lirrit <br />C \Mia! strategies will you use to assist in marketing all of Kittitas O:Junty as a tourist destination with your <br />event/project funding request? <br />1. Gallery One Vllill follow the guidelines and requirements for advertising <br />expenditures of Lodging Tax funds. <br />2. In addition we Vllill place the logos on our website year-round and continue to link <br />to other destinations on our visit us page http://www.gallery-one.org/visit-us/. <br />3. Please see the extensive list of collaborations and partnerships Vllith other <br />organizations which includes the use of our facility for major events (JIV, Brewfest), <br />co-promotion of activities and value added content. <br />2500 character lirrit <br />Application Questions: Part 3