Laserfiche WebLink
Response 2.3 : <br />Evidence* <br />Our logic is as follow.,: <br />1. We add up each visit (taken at the front desk) to the gallery, our events , our <br />classes. Th is year , in 2018 , we modestly project that 'MIi total 24,945 visits. We <br />apply a 10 % increase for next year and get 27,450. <br />2 . We review our Facebook demographics and Google analytics of our website to <br />understand where our visitors are from . <br />3. We rev iew our membership addresses and all of our addresses and see where <br />they are from. <br />4. We compare the percentages of those from inside the county, out of the county, <br />and out of the state. The attachment show., those numbers for th e past three <br />years. <br />5 . We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of mailing list and members is 6% <br />Out of county average of mailing list and members is 22% <br />6. We multiply our projection of visits by these numbers . Our projection for 2019 is <br />27 ,450 <br />27 450 x . 06= 164 7 Out of state visitors <br />27450 x .22 = 6039 Out of county vis itors <br />We only account for the projected increase in tourism, not actual projected tourism. <br />27450 x .28 =7686 out of state plus out of county visitors <br />8 . We make a modest assumption that 1 out of 30 of these visitors (out of state <br />plus out of county) 'MIi pay for lodging. This totals 256. Kittitas County <br />Infrastructure plan survey stated that 39 % of participants of their survey stayed in <br />paid lodging . <br />We have been us ing s imilar methodology since 2014 to track our attendance. In <br />the past we have only shown the numbers based on the increase in tourism. this <br />year we attempt to represent the total tourism impact. <br />2500 character lillit <br />Application Questions: Part 2 <br />31 Measuring Results <br />" <br />What tools 'MIi you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follo>Mng information: <br />A. Is your projecUevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies 'MIi you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies >MIi you use to assist in marketing all of Kittitas County as a tourist destination 'Mth your <br />event/project funding request?