Laserfiche WebLink
EXHIBIT "A" <br />EXHIBITA <br />SCOPE OF WORK <br />The Chamber agrees to provide the following services and engage in the following activities in support of the <br />Kittitas County tourism development effort: <br />1.Marketing Overhead <br />a.To serve as a direct report to the Lodging Tax Advisory Committee,attending monthly <br />meetings to provide updates and reports on marketing activities and where promotions are <br />being done. <br />b.Prepare an annual marketing plan to present to the LTAC at the beginning of each year. <br />c.Serve as liaison to members of the tourism industry and event organizations. <br />d.Submit a monthly accounting of expenses incurred. <br />e.Obtain,analyze and apply data related to tourism-related activities in such a manner as to aid <br />the review of the effectiveness of Kittitas County's tourism development efforts. <br />g.Submit quarterly reports to the County about services completed and the state and <br />effectiveness of tourism promotion efforts.As requested,but at least twice during the year, <br />present such reports in person to the Board of County Commissioners. <br />2.Website Maintenance and Social Media <br />a.Maintain,including periodic updates as needed,a public web site that promotes Kittitas <br />County tourism and provides information for visitors <br />b.Manage,maintain and update on a regular basis,social media used for tourism purposes. <br />c.Track web site traffic statistics including,but not limited to,page views,unique visitors, <br />search terms,entry and exit pages. <br />3.Collateral Materials <br />a.Develop promotional materials <br />i.Brochures <br />ii.Maps <br />iii.Press Kits <br />iv.Video Clips <br />v.Photo Library <br />b.Distribute County tourism information and literature in the county and in other markets <br />c.Maintain stock and periodically review the effectiveness of county racks and rack locations. <br />4.Marketing and Advertising <br />a.Administer and oversee County tourism promotion efforts to promote the County's events, <br />attractions,facilities,and destination downtown,including <br />i.marketing campaigns, <br />ii.advertising, <br />iii.brochures, <br />iv.solicitation of conventions and meetings, <br />v.participation in trade shows,and <br />vi.other activities agreed to by the parties from time to time.