PSA Chamber-2019-approved - Laserfiche WebLink

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EXHIBIT "A" EXHIBIT A SCOPE OF WORK The Chamber agrees to provide the following services and engage in the following activities in support of the Kittitas County tourism development effort: 1. Marketing Overhead a. To serve as a direct report to the Lodging Tax Advisory Committee, attending monthly meetings to provide updates and reports on marketing activities and where promotions are being done. b. Prepare an annual marketing plan to present to the LTAC at the beginning of each year. c. Serve as liaison to members of the tourism industry and event organizations. d. Submit a monthly accounting of expenses incurred. e. Obtain, analyze and apply data related to tourism -related activities in such a manner as to aid the review of the effectiveness of Kittitas County's tourism development efforts. g. Submit quarterly reports to the County about services completed and the state and effectiveness of tourism promotion efforts. As requested, but at least twice during the year, present such reports in person to the Board of County Commissioners. 2. Website Maintenance and Social Media a. Maintain, including periodic updates as needed, a public web site that promotes Kittitas County tourism and provides information for visitors b. Manage, maintain and update on a regular basis, social media used for tourism purposes. c. Track web site traffic statistics including, but not limited to, page views, unique visitors, search terms, entry and exit pages. 3. Collateral Materials a. Develop promotional materials i. Brochures ii. Maps iii. Press Kits iv. Video Clips v. Photo Library b. Distribute County tourism information and literature in the county and in other markets c. Maintain stock and periodically review the effectiveness of county racks and rack locations. 4. Marketing and Advertising a. Administer and oversee County tourism promotion efforts to promote the County's events, attractions, facilities, and destination downtown, including i. marketing campaigns, ii. advertising, iii. brochures, iv. solicitation of conventions and meetings, v. participation in trade shows, and vi. other activities agreed to by the parties from time to time.