LT-2019-026-Thorp Mill Town - Laserfiche WebLink

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II PROPOSAL FOR DIGIAL MARKETING SERVICES OVERVIEW Swift Water Marketing is pleased to submit this proposal for digital marketing services to support Thorp Mill in achieving its goals of enhancing awareness of the mill as a destination and in doing so, bring more people to the county for extended stay recreation. OUR PROPOSAL Swift Water Marketing will work with the team at Thorp Mill to design a digital marketing strategy that will help to build awareness of the mill and its attractiveness as a local Kittitas County destination. The foundation of the strategy is well-designed, fully optimized website that will sever as the collection point for user interface with the goal of converting users to county and mill visitors. I will implement a variety of sub strategies such as email collection and marketing, social media, search engine optimization, and content marketing through a newsletter or blog. This proposal is for a 12 -month contract to begin on a mutually accepted date. Project Deliverables Following is a complete list of all project deliverables: Website Replace the existing Website with a modern, optimized site through Squarespace one of the leaders in customizable Website solutions. The Website will serve as the foundation of the digital marketing strategy. Communicate analytics. Instagram page set up Instagram is quickly becoming the leader in social media platforms and I will incorporate Instagram into our social plan along with Facebook (a currently used platform). Set up the Website to collect emails and establish a monthly content program Email marketing set up for message delivery. Website maintenance Coordinate with team to ensure that the Website content is current. Includes monthly newsletter or blog posting. Social media Coordinate with team to develop a monthly social strategy, implement T strategy, and communicate analytics.