LT-2019-025-Cle Elum Downtown Assoc.

Home Browse Search

Response 1: The Cle Elum Downtown Association (CEDA) has been the lead agency for Project/Event downtown revitalization for many years. The CEDA follows the National Main Street Description * Center Four Point Approach to help Cle Elum put its -best foot forward into the future. Successful projects have included new holiday building lighting, new website, new updated town guide, event (i.e. Pioneer Days, Boo-Elum and Christmas Cle Elum), entrepreneur development and more. Vacancy rates are at low for the downtown, merchants revenues are climbing and the economic outlook is strong. Each year, the CEDA works to expand its outreach to build partnerships and market the downtown. Thousands of people visit the Cle Elum downtown annually because of it unique and authentic historic structures, great restaurants, shopping, as well as the events. Downtown Cle Elum has become a destination through the great work of many, including the CEDA and Chamber Tourism office. According to the research don to date by Beckwith Consulting, of the 317 respondents tot the question "Have/Will you visit the following historical and cultural facilities during your visit?", 183 responded yes and 73 responded maybe regarding whether or not they would visit Downtown Cle Elum. This application for Lodging Tax will assist the CEDA in working with other entities Rotary Cruise Cie Elum, Eagles Fraternal, Boo-Elum, Christmas Cle Elum and the tourism office to promote downtown events and boost promotions of smaller events. In addition, the application will assist with funding a strong year-round marketing campaign for visiting downtown Cle Elum and highlighting the revitalization work of the Cle Elum Downtown Association. Promoting downtown Cie Elum as a destination has been a long-term goal which, through partnership with the Chamber's tourism office and improvements to the downtown, is coming to fruition. By building a campaign to feature the downtown and the many reasons to visit, whether it is for shopping and dining or as part of a visit to Cie Elum for an event, the annual campaign will help create a consistency of message that will resonate with visitors. The campaign to visit and enjoy downtown done on a year-round basis will create value-added advantage for events that occur in the downtown core and business support of local stores and the potential business owners. In addition to advertising, funding is being requested to upgrade the cleelumdowntown.com websites to make them responsive design. 'see addtl info 2500 character lirrit List of Intended Use of Funds* Online Marketing -multiple channels within Print Advertising TV Advertising Radio Advertising Collateral Development - town maps, guides Online Marketing Administration Venue image promo and branding 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.