LT-2019-023-Cle Elum Roundup Assoc.

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Response 1: 1. The Cie Elum Roundup Association, a non-profit organization, is beginning its Project/Event sixth year of existence and is composed of volunteers working to create a keystone Description * annual event for the Upper County. We presented our first PRCA (Professional Rodeo Cowboy Association) Rodeo this past July at the Washington State Horse Park. Since our application to the PRCA wasn't approved until early spring, most of the cowboys had already made their schedules for the year. So unfortunately, we didn't see the increase in contestants that we had expected. However, the word of our new standing reached many folks who swarmed the event, especially on Saturday. We had standing room only and had to turn people away. By supporting local businesses and the Washington State Horse Park, the Roundup brings in tourism dollars that our small community needs to survive. This annual event strives to continue to bring the excitement and entertainment of rodeo to the Upper Kittitas County over a three day period, targeting people who like anything "western", rodeos and those who want to see "what it is all about". We wish to continue to improve every year with 2019 being our best year yet. Besides the traditional rodeo events that include rough stock and timed events, we include mutton busting, kids boot race, practice steer head throwing for kids and adults alike, a beer garden and vendors. Bands play in the beer garden on Friday and Saturday for everyone's enjoyment. Our Jackpot (local cowboys and cowgirls who can enter who aren't part of a professional organization) was once again successful with many entries. We target audiences from over 50 miles away in all directions through social media, print advertising, radio advertising and posters. Specific target areas include Seattle -Tacoma, North Bend, Issaquah, Lacey Tumwater, Vancouver, Wenatchee, Yakima, Central Washington, Moses Lake and Tri Cities with a state wide ad. 2500 character limit List of Intended Use of Funds* radio advertising on-line advertising direct mail advertising video advertising print advertising social media advertising 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.