LT-2019-023-Cle Elum Roundup Assoc.

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Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: What tools will you use to rreasure your event's impact on tourisrrf? Rease be specific and provide exarrples. Measuring Results * We will continue to gather zip codes at the entrance but will have a plan in place to ensure we ask the people we missed this year. More volunteers will be needed to help with the increase in attendance. These are the results from phone calls made to the local motels/hotels/lodges for the weekend of our event. As you can see, 19 places with accommodations were called for occupancy rates. There's no way one can determine, with accuracy, the exact number of people who attended our event who also stayed at these places overnight, one can presume that a high percentage of them did. 2018 Local Motel/Hotel Lodging Over 7/27/2018 — 7/28/2018 1426 Total Rooms Were Occupied Over Both Nights From What Was Told Cie Elum Chalet No Records Traveler's Inn 35% (8-9 Rooms) Iron Horse No Records Stewart Lodge Sold Out Econo Lodge Sold Out 42 Rooms Both Nights Aster Inn 10 Rooms Both Nights Suncadia Sold Out Have Over 300 Rooms Timber Lodge No Response WSHP 10 RV Spots Roslyn Huckleberry Inn Didn't Return Msg Roslyn Inn Didn't Return Msg Ellensburg Comfort Inn No Records Days Inn Full 50 Rooms Both Nights Econo Lodge Full Both Nights 66 Rooms Each Night Hampton Inn Full Each Night 80 Rooms Each Night Motel 6 Sold Out Both Nights 72 Rooms Each Night Red Lion Filled 85 Out of 105 Rooms Rainbow Motel No Records Super 8 No Records 2500 character lirrit Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? Measuring Results* C' Year Round l' Seasonal r^ Date Specific Your selection here should be supported by the dates you provided above, in the Roject or Event Inforr ation section.