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LT-2019-022-EDA-Buskers Comedy Kickoff
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2019-02-19 10:00 AM - Commissioners' Agenda
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LT-2019-022-EDA-Buskers Comedy Kickoff
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Last modified
2/15/2019 12:18:54 PM
Creation date
2/15/2019 12:18:08 PM
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Template:
Meeting
Date
2/19/2019
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
s
Item
Request to Approve the 2019 Lodging Tax Grant Agreements for Special Events and Projects
Order
19
Placement
Consent Agenda
Row ID
51515
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Response 2.1; <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />Projection * <br />We predict 56 people could visit from 50 miles away or more for this event. <br />2500 character lint <br />Response 2.1: <br />According to a 2015 downtown zip code survey, 28% of those surveyed were <br />Evidence * <br />visiting from outside their place of residence or business. (200 people x 28% = 56) <br />2500 character lint <br />Response 2.2: <br />2To a place fifty miles or more away fromtheir place of residence or business for the day or staying overnight: <br />Projection * <br />We predict 48 people could visit from 50 miles away or more for this event. <br />2500 character limit <br />Response 2.2: <br />According to a 2015 downtown zip code survey, 24% of those surveyed were <br />Evidence * <br />visiting from 50 miles away or more. (200 people x 24% = 48) <br />2500 character limit <br />Response 2.3: <br />3. or from another country or state outside of their place of residence or business. <br />Projection * <br />We predict that 22 people could come from out of the state or country for this <br />event. <br />2500 character lint <br />Response 2.3: <br />According to a 2015 downtown zip code survey, 11 % of those surveyed were <br />Evidence* <br />visiting from outside the state or country. (200 people x 11 % = 22) <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: What tools will you use to measure your event's impact on tourism? Pease be specific and provide examples. <br />Measuring Results* Zip code surveys will be done as people are checking into the event asking where <br />they are from and if they are staying overnight in paid accommodations. <br />2500 character lirrit <br />Response 3 A: A. Is your project/event year-round or is t seasonal or date -specific? <br />Measuring Results* f Year Round r Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above, in the Project or Event Information section <br />Response 3 B: B. What strategies will you employ to assure you are attracting tourists fromat least 50 miles away? <br />Measuring Results* We will target our online ads to reach communities like Seattle, Tacoma, <br />Wenatchee, Spokane, Tri -Cities, and Yakima. We will work other media providers <br />such as radio and television to ensure our ads are reaching our desired <br />audiences. We will utilize Google analytics to understand where the traffic on cur <br />websites (ellensburgdowntown.org and buskersintheburg.org) is coming from. <br />2500 character limit <br />Response 3 C: C What strategies will you use to assist in marketing all of Krttitas County as a tourist destination with your <br />Measuring Results* event/project funding request? <br />For ticket sales, we drive people to the Buskers in the Burg website as much as we <br />can. We will place links on our website to the county tourism page. This will allow <br />them to check out additional attractions while in the area. <br />2500 character limit <br />
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