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Response 2.1: 1. Away from their place of residence or business and staying overnight in paid acconYrodations; <br />Projection * A continued goal for the chamber is to assist the local businesses to entice visitors <br />to spend more time and money county -vide. Implementation of the program will <br />create and market new and enhanced Central Washington tourism experiences in <br />all regions of Kittitas county. Aligning our tourism system and all of its parts to <br />create value for the traveler, will poise the area for additional overnight growth. <br />With the investment of destination marketing it will help the smaller businesses <br />because of the traveler -focused, creative and innovative promotions that provides <br />the platform to grow visitation. Increased visitation equals great experiences <br />stimulate word -of mouth advertising, social networking and expectation of even <br />better experiences. <br />Total Hotel Visitation has increased over the past year with just destination <br />marketing. (STAR report provided by Chamber of Commerce) 2016 was a 3.4% <br />change in hotel demand, 2017 saw a 4% increase and current year to day in 2018 <br />we are seeing a 4% change in hotel demand. We would anticipate a longer term <br />benefit to the communities by ensuring this year's implementation of the program. <br />The program has a component that will focus on promotions and we will have a <br />target market that includes Washington, Oregon and some parts of Idaho. A major <br />goal for the program is to evaluate the participants cash register sales, zip code <br />surveys to see the change. <br />2500 character limit <br />Response 2.1: Methodology: <br />Evidence* - The economic impact dollar assumption used in the 2017 Dean Runyan report <br />- The base visitor data from participants that will be supplied to provide zip code of <br />each consumer in the location. We will then multiply the base data by a multiplier <br />depending on the information provided by the Dean Runyan report of party size. <br />- Special Note: participants host special event nights and during those events we <br />will be surveying that population of users to determine results of the events. <br />- The number and data information will be based on interviews with the participants <br />and surveys of some users groups, and knowledge we have about how each <br />participate uses the program and information provided. <br />2500 character limit <br />Response 2.2: 2.To a place fifty roles or rrnre away fromtheir place of residence or business for the day or staying overnight; <br />Projection* Regardless if day or overnight, it is important to recognize that tourism businesses <br />provide EXPERIENCES. While tourists do purchase products (souvenirs, meals) <br />and services (transportation), their major purchase is that of an experience. <br />In the implementation of the program the participants will embrace the following: <br />Seasonality of demand: high and low seasons. <br />The weather - always unpredictable <br />Changing of trends in the market <br />Varying expectations of the visitor <br />High fixed costs, such as property, land and equipment, may require large up -front <br />investment. <br />Single -use nature of assets: accommodation facilities in particular <br />This program will take the participants and focus on the value of promotion of their <br />businesses. By doing so the target market of Washington, Oregon, and some parts <br />of Idaho will bring an area of interest as we are seeing most travelers coming to our <br />area is within Washington state, some Oregon and some from Idaho. We will use <br />previous sales information provided by the participants and do a comparison <br />throughout the program to see the increase of people 50 miles or further. We will <br />also see if they are here for leisure or business travel. <br />2500 character limit <br />