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Response 2.3: 3. or from another country or state outside of their place of residence or business, <br />Projection * V. There is an insignificant draw outside of the State of Washington from Oregon, <br />Idaho, and California for the event. <br />2500 character lirrit <br />Response 2.3: VI. Though our draw outside of the State of Washington is low. we can determine <br />Evidence* based off of ticket sales information that approxmately 3 percent of attendees were <br />from outside of the state. Ticket buyers were from Idaho, Oregon, and California. <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: <br />What tools will you use to Treasure your event's irrpact on tourisrrf? Aease be specific and provide exarrples. <br />Measuring Results* <br />I. The majority of the marketing will be targeted to audiences 50 miles or more from <br />Kittitas County. To ensure that we are attracting a large audience from outside of <br />the county, as opposed to local attendance, we will track attendees via surveys at <br />the event to gain data on where they are traveling from, their plans on lodging, and <br />how they heard about the event, to better pin point what avenue of marketing is <br />best to reaching these audiences. We will also use data gained from ticket <br />purchases, social media clicks, and website clicks and navigation to gain data <br />about attendees and where they are traveling from. <br />2500 character lirrit <br />Response 3 A: <br />A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* <br />f Year Round r Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject or Event Inforrration section, <br />Response 3 B: <br />B. What strategies will you errploy to assure you are attracting tourists fromat least 50 riles away? <br />Measuring Results* <br />II. Our strategies will be to use Online Marketing to include the following channels: <br />Website Marketing <br />Search Engine Optimization <br />Pay -Per -Click Advertising <br />Content Marketing <br />Email Marketing <br />Social Media Marketing <br />Mobile Marketing <br />Video Marketingand <br />We also plan to sell a greater number of tickets online than in Kittitas County to <br />allow for those 50 miles or more away to purchase tickets easier. Through the <br />social media outlets, we will target geographical areas such as Wenatchee, <br />Puyallup, Tacoma, Auburn, Kent, Snoqualmie, and South Bend. The most <br />emphasis will be placed on Western Washington cities as these make up most of <br />our event attendees. A small portion of radio media will be used and will be <br />purchased through KXLE and Spotify 10 days prior to the event. <br />2500 character lirrit <br />