LT-2019-015-RTown-Roslyn Art Fest 2019

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Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* What toils will you use to rreasure your event's irrpact on tourisrn? Please be specific and provide exarrples. Our event is seasonal. Here are some of our measuring tools. • An information/application form (on paper or on-line) for each business owner including questions about number of new clients and money earned during the month of August. • On-line survey to each of the 24 local businesses at the end of the weekend event to assess sales. • A "pin your location" state map to be used at the RTown booth i the Farmers Ma rket We would like to use a Kittitas-county supplied tourism -measuring device once it becomes available. 2500 character lirrit A. Is your project/event year-round or is it seasonal or date -specific? l' Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Reject or Event Information section. B. What strategies will you enploy to assure you are attracting tourists fromat least 50 miles away? Our most effective and efficient marketing strategy is to take advantage of the thousands of tourists who already visit Roslyn and nearly Suncadia Resort. Roslyn business will have posters and cards available for those tourists to take beginning in February. We will buy ads and get newspaper coverage in papers in Issaquah, Bellevue, Seattle, Renton and Spokane As we have in previous years„ we will distribute informational flyers, cards and posters through King, Pierce, Snohomish, Island and Whatcom counties as well as in eastern Washington counties outside of Kittitas, focusing on bookstores, coffee shops and art stores. RTown Community had an arts -focused booth during six of the 14 Roslyn Farmers Markets and will do so again during the summer of 2019. For a donation, people may have old or new posters (not purchased with Lodging Tax money). We give posters to people who demonstrate they are from 50 miles away with the intent of hanging them in public places A key partner for the past two years has been the Suncadia Resort which featured the Art Festival in their June and July event guides, placed cards in their many guest rooms, and emailed a copy of the poster to over 1,800 clients. Over 1,000 cards were distributed to guests in the Lodge over the summer. We will also put timely advertisements in the Northern Kittitas County Tribune's Visitor's Guide and the Daily Record as well as in special publications, notably Visitors/Summer Guides from the NKC Tribune. We will work with a collaboration of west -side newspapers. We will continue to maintain an active Facebook page and websites. We will place posters and cards in art -related locations that are 50 miles away. We will but ads in some west side arts and neighborhood papers. 2500 character lirrit